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Video in Healthcare – Addressing Patient Opinions

The healthcare industry has seen a huge shift regarding what patients want from their healthcare providers. Here's how video assists these changing preferences.

A patient’s role within their own healthcare journey has shifted since the pandemic. Now, with a growing interest in digital forms of communication and patient-led treatment, we need to invest in new solutions that allow this empowering and collaborative healthcare environment to flourish. Video is one excellent way to facilitate these changes, being a medium […]

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Video Production in Healthcare’s Emerging Sectors

How video can supplement some of healthcare’s recent innovations, technologies and trends.

Breakthroughs in technology such as AI and the increasing demand for digital forms of communication have made healthcare a rapidly changing industry in recent years. With so much information to take in, and so many new technologies to wrap our heads around, we need to provide both patients and their healthcare providers with adaptable, accessible […]

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Video Marketing Statistics for Non-Profits in 2024

Stats that highlight the importance of PSAs and what makes one successful.

PSAs are powerful tools that help non-profits spread awareness, create urgency and motivate change – but knowing how to create one with the most impact can be a challenge. Luckily, statistics can answer the questions that pop up when planning a PSA and aid in delivering one which promotes action on a larger scale. Here […]

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How to Create a Healthcare Video

Tips on how to create a healthcare video that empowers, reassures and educates.

As we continue to move towards digital forms of communication and rely on social media platforms to spread urgent healthcare messages, we’ve needed to incorporate new modes of connection like video in order to adapt. Whether you need to reassuringly explain a procedure to patients or guide them through heaps of new information, you can […]

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Retention Videos – Addressing Employee’s Pain Points

How video boosts engagement, enables collaboration and creates a work environment in which employees want to stay and thrive in.

Costing organizations an estimated $450-550 billion each year (TEI), overcoming disengagement is a must. When companies dedicate time and effort towards retainment, you not only help your employees feel motivated and valued, but support their overall wellbeing too, leading to greater productivity and harmony within the workplace. Knowing what retainment materials to create can be […]

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Video and Animation in NY’s Emerging Industries

How video and animation can be utilized within NY’s emerging industries to forge trust, build connections, and motivate change.

Ranked second on Startup Genome’s list of the best cities for startups and home to more than 9000 of them, New York is a supportive, bustling environment abuzz with innovative ideas and investors looking to take those ideas to the next level. With the city supporting startups financially, we here at Synima want to help […]

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Choosing an Animation Style to Represent Your Brand

Motion graphics, hand drawn, stop motion, 3D - there’s an array of animation styles to choose from. Here’s a guide on choosing the right one to represent your brand authentically.

Limitless in its ability to tell a story and powerful as an explanatory device, animation serves as an important communicative tool for brands looking to engage and enthrall audiences. While having a variety of styles to choose from opens a realm of creativity, it can be difficult to know which one will represent your brand […]

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Ensuring Health and Safety through Video

A crucial part of any organization, high-quality health and safety guidelines can be fully realized through video.

Great health and safety protocols that educate employees with precision and detail are vital for fostering a truly supportive work environment. Since employees are more likely to view employers as the ones responsible for ensuring health and safety in the workplace (IPSOS), you need to make sure your guidelines are all-encompassing, a feature that video […]

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Making a Recruitment Video

The features of an engaging and informative recruitment video, why you should make one, and how to build one that connects you with the right talent.

Top candidates want to invest in companies which are supportive, forward-thinking and professional. Qualities that, through video, you can prove you have right away. Boasting a 34% greater application rate (CareerBuilder) and yielding 800% more engagement than text-based applications (Cisco), recruitment videos allow talent to reach you efficiently and details with greater accuracy your company […]

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Training Videos – Addressing Employee’s Concerns

Through statistics, we can identify the pain points employees face during their training process and craft video strategies to help solve them.

94% of employees say they would stay at a business longer if it supported their learning goals (LinkedIn). Crafting robust training materials is then a must if we want to retain top talent, but knowing where to begin can be a challenge. By taking a look at the following statistics, we can see how video […]

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Recruitment Videos: Addressing Applicant’s Pain Points

Statistics which highlight the issues job seekers face when applying for a role and how video can be used to solve them.

Attributive to 800% more engagement than text-based posts (Cisco), recruitment videos are a magnet for top talent, and when we look at the reasoning behind those who choose to withdraw from or avoid the hiring process, the answer as to why becomes clear. Whether it’s the ability to build authentic connections or the ability to […]

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Video Production in 2024’s Top Industries

How the world’s most thriving industries are harnessing video to excel in both 2024 and beyond.

2024 is set to be another successful year for the following industries, all who ensure robust, quality videos are a part of their winning strategy. Here’s a look at some of the ways top industries utilize the medium to reach even greater heights. Software Application Expected to reach around $328.3 billion by 2032 (Precedence Research), […]

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Our Collaboration with Union for International Cancer Control

How we utilized video to unite UICC’s message with the world and inspire global change.

Public Service Announcements (PSA’s) are an invaluable, evocative and striking tool – one that’s capability to spread awareness and connect directly with viewers has proven time and time again to be a successful motivator for change. Video PSA’s are the perfect medium for when you need to address an issue with nuance and layers; by […]

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Pre-Production and AI

How creatives can utilize AI tools at the pre-production stage to generate inspiration, breakdown tasks and improve ideas.

A vital part of the video making process – a thorough pre-production phase creates direction, team cohesion, a greater bond with your client and a smooth journey onward. While pre-production tasks are often inspiring and fun, there are an equal number of tasks that are tedious and stunt the creative process. But by incorporating new […]

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How Can Mocap Be Used for Corporate Comms?

Synima Founder, Quint Boa, shares his thoughts!

I’m a huge fan of performance capture and the amazing opportunities it has brought to production projects. Remember when it first wowed us in movies like “Planet of the Apes” with those incredibly emotive gorillas? Now, this amazing tech is affordable even for corporate projects. It’s been a game-changer, speeding up how we work and […]

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Video Production in LA’s Emerging Industries

How video can be utilized within LA’s Emerging Industries to connect with professionals, promote sustainability and increase accessibility.

Home to Silicon Beach and the two largest seaports in North America, Los Angeles holds strong as a collaborative, connective hub and one of the most innovative cities in the world. Diverse and full of creativity, start-ups with visionary ideas continue to change the world for the better, and we want to support them on […]

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International Women’s Day 2024

This IWD, we hear from three incredible women on how the video production industry can do better to inspire inclusion.

With the theme of this IWD being #inspireinclusion, we asked women in our company to share their perspectives on how we as an industry can do better to achieve that. While employment rates have become increasingly equal in recent years, inclusion needs to be across the board. From ensuring women are represented in all positions, […]

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Video and Animation in London’s Emerging Industries

How video and animation can be utilized within London’s emerging industries to increase accessibility, spread awareness and motivate change.

Ranked the second most innovative city in 2023 by the Innovation City Index, London is a bustling, vibrant hub filled with talent. Surrounded by creative individuals and local funders who invest in great ideas, start-ups are bound to succeed here – but we want to help them go even further. With video, tackling challenges such […]

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Video Production and AI

How creatives can utilize AI at each stage of the video production pipeline to spark new ideas, automate tedious processes and streamline their entire workflow.

Artificial Intelligence is transforming multiple aspects of video production – from voice acting, script writing, editing and image generation. When used as a co-pilot tool, creatives can streamline their artistic process by speeding up tedious tasks and dedicating more time to the work they love. While AI is altering much of video production, the underlying […]

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10 Social Media Marketing Stats You Need to Know in 2024

Boost your social media presence and create content that excels with these insightful statistics.

Accessible, current and capable of reaching billions – video marketing thrives on social media where connections are built and messages are propelled. But working your head around the algorithm, keeping up to date with audience interests and discovering the perfect way to stand out are all tasks that remain in flux, and it can be […]

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Top Video Marketing Trends 2024

Connected through authenticity and interactivity, these video trends mark a new era for marketing.

Video has consistently remained a top marketing strategy for businesses, and 2024 will be no different. While the medium is successful across the board, staying on top of current trends can motivate us to push the boundaries of creativity and produce video at its most engaging. Here’s the video marketing trends which will be paramount […]

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The Differences between Photogrammetry, NeRF and Gaussian Splatting

Three technologies used to replicate 3D scenes through an array of angled photographs - here we’ll dive into the differences between them.

Photogrammetry, NeRF and Gaussian splatting all use a 3D point cloud obtained from a variety of methods, the most common being a series of angled photographs, and then using that point cloud to reconstruct a 3D scene digitally. The processes, outcomes and usages of each technology are what differentiate them. From the level of realism […]

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The Unlimited Potential of Narrative Storytelling

Tap into narrative storytelling’s untold potential by revitalizing Testimonials, FAQ and Internal Communications.

We’ve previously discussed the creative scope of narrative storytelling – how it can be used to revamp product demos, recruitment and event videos, but its capacity to ground audiences in a message and create clarity extends to any type of corporate video. In this article, we’ll dive into how the medium can transform testimonials, FAQ […]

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10 Video Marketing Statistics Every Company Should Know in 2024

Insightful stats all companies should know to gain industry awareness moving into the new year.

Video marketing is constantly evolving to adapt to new trends, technology and audience interests, and we here at Synima are always looking ahead, determined to create robust video content that engages and succeeds across all platforms. Statistics help us tap into the current trajectory of the industry, so here’s the 10 statistics that stood out […]

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Video Production in Amsterdam’s Emerging Industries

Whether it's to build trust in an unfamiliar concept, broadcast a new idea or allow unlimited creativity, video production is a fantastic tool for start-ups to utilize.

A place of unparalleled innovation, Amsterdam is bursting with bright ideas focused on creating a sustainable tomorrow. Here’s how video can help to build that future by generating interest, spreading the word and bringing out an emerging industry’s full potential. Sustainable Aviation Renewable, hydrocarbon-based alternatives to fossil fuel currently constitute just 0.1% of the aviation […]

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Video and Animation in Zurich’s Leading Industries

How video and animation are utilized within Zurich’s top industries to inform, persuade and guide audiences.

Life Sciences Home to mainland Europe’s best university according to the QS world rankings, Zurich’s combination of leading educational institutes, cutting-edge medical technology and buzzing determination has paved the way for a magnificent, innovative life sciences hub. But for an industry which is constantly evolving, explaining scientific breakthroughs in an understandable way is a difficult […]

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Behind the Scenes of Our Most Recent PSA: Raising Awareness

How we utilized video to convey emotion and bring Nacoa to the forefront of social media.

Whether championing an initiative or inspiring change, a Public Service Announcement (PSA) needs to be clear and emotive. Video and animation are perfect for displaying information in a comprehensive manner with that irreplicable emotional touch. This sentiment couldn’t be reflected better by our collaboration with the National Association for Children of Alcoholics (Nacoa).  Founded in […]

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Video and Animation Trends to Watch in 2024

Cutting-edge technologies and trends the new year will see levelling up video production.

Forward focused and eager to grasp new opportunities, our team here at Synima are continuously surveying upcoming trends and integrating the ones which astonish us and advance support for our clients. The following technologies will continuously evolve and shape the industry in 2024, and we’re excited to make the most out of them. Generative AI […]

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The Creative Scope of Narrative Video

Expanding beyond its typical usage – a narrative structure can revitalize any type of corporate video content.

Storytelling has the power to move people, and companies have long utilized the format to connect with audiences. Common targets for narrative elements include promotional and commercial content where the structure excels at making companies memorable and relatable – but its capability to create context, stir anticipation and immerse viewers can support any type of […]

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Top 10 Video Production Companies in Europe

Video production agencies based in Europe that excel in crafting professional and creative video experiences for their clients.

Collaborating with a professional video production company means cutting through the noise, creating a clear brand image and broadcasting your message with ease. When choosing a video production agency, you need a team that’s committed, communicative and creative – aspects every company on our list has covered. Here’s our picks for the top video production […]

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Top 10 Video Production Companies in the UK

UK video production agencies that push the industry forward and deliver exceptional video experiences.

By utilizing the insight and talent a video production company provides, you can connect with audiences and deliver your message with flourish. A top video production company will be invested in crafting quality, authentic video content along with building a relationship with their client. Our picks here achieve that and more. Here’s our choices for […]

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Top Video Production Companies in New York

US based video production companies utilizing their passion and expertise to create spectacular video experiences for their clients.

Partnering with a top video production company gives you the experience, talent and dedication needed to bring your message to its full potential. Professional techniques, artistic passion and cutting-edge technology all come together to form the standard of excellence each company listed here provides. Here’s our picks for the top video production agencies based in […]

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Top 10 Video Production Companies

Our 2024 Review.

When it comes to conveying your brand’s message effectively, it’s essential to make it stand out. Opting for a professional video production company often proves to be a more robust solution than handling it in-house and can be the ideal choice for transforming your vision into reality, taking it from concept to the screen.  Here’s our […]

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ADHD in Intellectual Disabilities: Our Animation

Easing diagnosis and offering treatment to those in need.

Affecting approximately 6.8% of adults globally (Forbes, 2023) with a 400% increase in those seeking a diagnosis (The ADHD Foundation) attention-deficit/hyperactivity disorder is becoming a widely discussed condition, impacting millions. However, an often-overlooked aspect of ADHD is its prevalence in those with learning difficulties, clinically referred to as Intellectual Disability (ID). Alarmingly, 1 in 5 […]

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3D Animation’s Benefit to Healthcare

Enhancing Understanding, Communication, and Topic Comprehension

The continual advancement of 3D animation’s capabilities has aided the healthcare industry in a host of ways – from creating reusable, comprehensive training material for professionals, to providing better educational resources for patients, to facilitating communication between these two groups. By using 3D animation, we can improve the healthcare industry for everyone involved. Benefits for […]

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How US Non-profits are Utilizing Animation

Powerful in its ability to tell stories, connect with audiences and motivate people to act - here’s how animation has helped some of the US’ top non-profits.

Whether a non-profit’s message to the public needs to uplift and motivate or educate and spread awareness, the capability of animation remains constant – it explains processes clearly, visualizes statistics in a comprehensible way, and emotes what words alone can’t. Here’s how some of the US’ top 20 non-profits have utilized the medium in a […]

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Animation for Healthcare

A cost-effective solution to aiding patients, training healthcare professionals and empowering those who want to take charge of their health.

Animation is a powerful tool for delivering complex and overwhelming information in an easy, comforting and creative way, and while many industries such as tech and finance have harnessed the advantages of the medium, its full potential within the healthcare industry has yet to be reached. By incorporating educational animations into healthcare services, we can […]

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The Power of Video and Animation for PSAs

Video and animation are invaluable PSA tools – here’s how they help to inform and inspire your audience.

Public service announcements are messages shared with the public about pressing social, health and safety matters. In just a short amount of time, PSAs need to connect with their audience, convey vital information, and motivate people to act – whether that’s through spreading the word, making a change or pledging financial support. While this has […]

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Collaborating with AI – 3D Modelling

How 3D artists can utilize artificial intelligence to inspire creativity, reduce tedious tasks, and reach new heights.

After a continuous progression of AI’s capabilities, generative technology has now entered the realm of 3D modelling. Through text and image-to-3D programs, realistic models can now be produced in a fraction of the usual time. While AI still has limitations when it comes to stylization, clean topology, and understanding of a client’s needs, implementing the […]

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What Makes a Good PSA?

The techniques behind great PSAs that spark conversation, enact change and educate audiences on the story you need to tell.

The internet has made sharing your PSA (Public Service Announcement) easier than ever, but with hundreds of platforms to potentially broadcast to and millions of messages vying for attention, building an announcement that cuts through the noise is a daunting and challenging task. Here we discuss the decisions behind great PSAs to smooth out those […]

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We are Synima

We’re changing our name. Say hello to Synima!

Since 2000 we’ve relished taking on new and exciting challenges to help our clients tell their stories and deliver groundbreaking, impactful work. As our creative and ambitious team has grown, we’ve been excited to expand the services we offer our clients. But our name no longer reflected what we do; we are no longer simply […]

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Animation for CAMHS – The Titan Awards

Animation’s cost-effective ability to support children and adolescents amidst a surge in CAMHS waiting times has been recognized with a Gold Titan Award.

Since the pandemic, feelings of uncertainty, isolation and anxiety have risen in young people, causing a huge increase in the demand for mental health services. With this surge in cases, the Child and Adolescent Mental Health Services (CAMHS) has been left unable to cope and its current structure has exasperated waiting times, extending the period […]

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Recognizing Charity and Collaboration – The Telly Awards

We’re honored to announce that our collaboration with Bombas and Flexport has won Silver at the Telly Awards.

The award-winning video highlighted how the logistics giant Flexport helped Bombas, a premium basics brand, donate over 75 million clothing items to those experiencing homelessness. Despite the challenges arising from the pandemic, Flexport continued to help expand Bombas’ network of giving partners, find transportation options amidst restrictions, and extend the range of products donated from […]

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Jaggaer’s Cinematic Animation: A Behind-the-Scenes Perspective

An exclusive conversation with Producer and Director Christopher Eadicicco, breaking down our remarkable collaboration for Jaggaer.

When cloud-computing innovators, Jaggaer approached us to create an educational animation on their leap into autonomous commerce, our Producer and Director Christopher Eadicicco had just joined our US team and was excited to hit the ground running. What the client needed was a captivating and comprehensive animation that showcased how their product would make buying […]

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Breaking Down Our Latest Award Win

We are thrilled to announce a Gold NYX Award win for our partnership with Flexport.

Flexport, saw the value of delivering broadcast-quality training content to their employees and wanted to broaden the accessibility of their education by sharing it online. We worked closely with the logistics brand to create an engaging and dynamic 17-part educational series for their e-learning portal, FlexU. Positioning this content to both internal and external audiences, […]

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Video and Animation in LA’s Top Industries

How video and animation help to entertain, inform and innovate within LA’s top industries.

Whether it’s to entertain through limitless creativity, educate people on subjects that are hard to grasp, or to help keep industries up to date as technological advances are made, video and animation are crucial to LA’s leading industries. Entertainment Los Angeles is a champion of entertainment, and as the home of Hollywood – filmmaking is […]

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Video and Animation in New York’s Top Industries

How video and animation help to engage, educate and promote within NY’s top industries.

Video and animation are frequently utilized within New York’s leading industries – whether that’s to reach out to potential customers, educate employees, or because it’s the best medium to showcase a product. Here we discuss how video and animation play a crucial role in some of New York’s most important sectors. Financial services Home to […]

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Informing Through Video

When Gen Z has a question, social media is their search engine.

Whether we need a movie recommendation, the latest news, a history lesson or information on local events – many of us are now directing our queries towards social media, and for 74% of all TikTok users, that’s specifically what they use the app for. Instead of digging through text when you have a question, social […]

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8 Ways to Embrace Equity

This International Women's Day, we reaffirm our commitment to ensuring everyone has an equal opportunity to make their mark.

It’s been over a century since women first started fighting for their rights and their place in the world. Yet, despite all the progress we’ve made, we are still struggling for global equality. Discrimination in the workplace, institutions, and governments continue to limit access to healthcare, education, and fair pay. On average, women still earn […]

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Women in Business

Top voices to follow on International Women's Day (and every day!)

The fight for global gender equality is far from over. But as individuals, we have the power to make a difference. By advocating for policies that promote gender equality, addressing workplace discrimination, challenging gender stereotypes, promoting access to education and healthcare, supporting women-owned businesses, and amplifying women’s voices, we can work towards creating a world […]

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Video Marketing in 2023

The best ways to use video in your marketing strategy this year.

Expected to account for 82.5% of all web traffic in 2023 (DemandSage), video has continued to prove itself as a powerful tool – one that entertains, educates, and holds people’s interest in today’s current swarm of content. Due to it’s flexibility, video can be utilized in almost any part of a brand’s venture, whether that […]

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Collaborating With AI

How artists and animators can use artificial intelligence as a tool to aid their creative process.

After the leaps and bounds AI art has made in recent years, glimpses of AI animation are also starting to show. But despite AI’s powerful ability to instantly generate human-looking artwork, it still cannot comprehend the reasoning behind artistic choices. Because of this, animation fundamentals such as timing, anticipation, follow-through, and overlapping are wholly overlooked, […]

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Meet Kimberley Nielsen

Our new Senior Video Strategist who's looking forward to her future here at Synima.

I’m Kimberley and I recently joined Synima as a Senior Video Strategist based out of San Francisco. I have 5 years of experience in video production and I’m incredibly excited to use this knowledge to help bring the U.S. arm of the Synima team to the next level! Prior to working in video production, I […]

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Reviewing Corporate Christmas – Are We Breaking the Rules?

Head of Learning, Jason Lowe, Puts Things Into Perspective.

Christmas is a paradox for me. On the one hand, it’s incredible that in 2022 there’s still a day when nearly every business shuts down (though spare a thought for those that do work). On the other hand, we grin and bear people who we choose not to spend most of our year with. I […]

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Reflecting on an Exciting Year in Amsterdam

Strategist Anthony Bedel runs through some of the highlights our European office has experienced this year.

What a year it’s been! Enjoying success across a variety of industries, 2022 has seen us work with a multitude of great clients spanning sectors such as logistics, motors and more. It’s been a wonderful experience getting involved with these major international projects and through working closely with our UK office, each project has run […]

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London, Two Decades of Synima

Running for over 20 years, the UK office is stronger than ever.

Leading the creative wave and overseeing the growth of both the US and EU offices, our London office has been driving forward huge changes to make our working practices better for our clients and for ourselves. As Co-Founder Quint Boa puts it “It’s Synima’s mission to ensure our work remains fresh, progressive and surprising.”  Whilst […]

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Looking Back on Our US Journey

Our US Head of Production Matt Wright recounts the growth of our US offices and looks forward to what’s next.

If you told me as a child that I’d one day be living in my dream city, I wouldn’t have believed you. If you told me in 2019 how big the office I set up in my dream city would grow to be, I would’ve been blown away. It’s been three years since we set […]

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The Process Behind Our Brand Video

We’ve had lots of experience creating brand videos for our clients, and with that insight, we set out to produce an updated brand video of our own.

Over the past couple of decades, Synima has grown to a global organization and as such, our identity as a company needed to be refined. We required an updated brand video that reflected the diverse, professional and highly creative persona that Synima is today, filmed and presented in the same quality we provide our clients, […]

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The Live Social Media Shopping Experience

Through social media livestreams, e-commerce has reached a new level.

If a transaction takes more than three clicks, most people will abandon their purchase. E-commerce has swooped in here, acknowledging people’s increasing interest in the instantaneous and making that process even more streamlined. Social media, and influencers especially, have had a huge impact on people’s purchasing decisions too – on TikTok, the hashtag #tiktokmademebuy it […]

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Drop the Focus on Focus – It’s Time for a Wide Lens

Head of Learning, Jason Lowe, discusses the changing landscape of the workplace and how we need to step out of our comfort zone to adapt.

I’ve tried to get out of the habit of being on top of the news. I get the headlines. I keep up to date. But I don’t immerse myself in it. It was never really a problem to be on top of it until the world went crazy. Every time I open the news now, […]

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Celebrating Charlotte Pugh!

Our company has grown from a team of four to a global organization over the course of nine years, and it wouldn’t have been possible without the help of one incredible person – Charlotte Pugh.

As our Head of Production, there’s not one person at Synima who doesn’t rely on Charlotte for support, and her astonishing rise within the company has been nothing short of inspirational. Matt Giles, our Co-Founder, remembers Charlotte’s confident and ambitious attitude from the first time they met. In her interview, Charlotte showcased her forward-focused mindset […]

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The Future of AI Animation

After the amazing progress AI generated art has made this past year, AI animation is soon to follow.

In the last few months, artificial intelligence has struck gold in the field of image creation, and its capabilities are improving fast. Trained on millions of images from across the internet, AI generated art can be sparked from a single prompt, producing several images in a matter of minutes. In comparison, AI generated video is […]

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Introducing Jason Lowe

From Senior Producer to Head of Learning, Jason talks about his journey with Synima.

I’m Jason. I’ve been at Synima for nearly four years and it’s been quite the journey to where I am today! Joining Synima was one of the best decisions I ever made, though I didn’t know it at the time. You’ll be aware as I am how companies love to advertise their people-friendly credentials, but […]

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The Power of Animation

Part One: Introduction

The history of animation is almost as old as film. Starting with the innovative stop motion of ‘Steamboat Willie’ (1928) and continuing to enthrall blockbuster audiences to this present day (Spider-Man: Into the Spider-Verse, 2018.) Since 2012, new software and increasingly powerful computers have meant it’s become possible to produce animation more cost effectively. The […]

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The Importance of a Professional Headshot

Over a million people update their profile picture on LinkedIn every week in a search to put their best face forward.

Companies want to showcase the people behind their brand and humanize their website through corporate headshots. Discoverability has changed too. Potential clients are likely to meet your team for the first time digitally instead of in person, and a page of coherent headshots, with the same background, lighting and framing for each employee signals a […]

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Bridging Connectivity Within the Workforce

A connected workforce is crucial in overcoming the divisive opinions on remote work.

Hybrid work has become the norm since the start of the pandemic, and employees have embraced the wealth of benefits, from better mental wellbeing to lower travel costs and emissions. 87% of workers stand by remote work, stating that it has retained and even raised their rate of productivity. 80% of managers on the other […]

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Artificial Intelligence Is Transforming the Arts

AI generated art is improving. Some are embracing the endless possibilities, and others are questioning the ethics behind it.

In 2015, automated image captioning could scan a photo, recognize objects within it, and generate text accurately describing those objects. This sparked the question: what would happen if we flipped this process around, inputting text and creating a unique image that accurately portrays that text in return? Fast forward to 2022, and AI is able […]

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Amsterdam’s Forward Thinking Business Culture

How Amsterdam thrives in technology, communication and the arts.

Beneath the historical charm of Amsterdam brimming with bicycles, picturesque buildings and beautiful canals, there is a modern, innovative city that thrives in multiple industries – from medicine, agriculture, technology, the arts and more. Praised as the happiest European city in 2021 (Lenstore), Amsterdam and its culture built on tolerance, work-life balance and connectivity continues […]

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The Value of Brand Videos

The rise of brand videos and their importance.

Brand videos have seen a huge uptick in demand in recent years and are a great way of telling your story in a visually compelling way. They continue to increase brand awareness and promote a client’s services. Not only a necessity for customers becoming more conscious of their purchasing decisions, brand videos are also becoming […]

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Zurich Paves the Way to Best Practices

How Zurich succeeds as a creative and innovative business hub.

Excelling in citizen satisfaction, innovation, trust in government, and sustainable environmental practices that protect its beautiful landscape, Switzerland continuously proves to be deserving of the title: ‘Best country to be born in’ since the 2013 Where-to-be-Born index declared it so. The dual effort from both the government and citizens has cemented the country as a […]

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The Rise of the Nanny Employer

Have employers overstepped their boundaries in the name of wellness?

Wellbeing in the workplace has surged to the top of employer’s priorities over the last few years. The focus on supporting employee’s mental health was propelled by the pandemic, and has proven to be important, with 70% of employees enrolled in wellness programs reporting higher job satisfaction than those who are not (Aflac). But for […]

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Generating Trust With Animation

You cannot build a relationship with your audience without trust. Luckily, animation can help bridge that connection.

Trust fosters loyalty – when people are making their purchasing decisions, returning to a brand they can rely on is a much safer bet than putting faith in another company, no matter how enticing they may appear. With thousands of competitors aiming to reel in your target audience, animated videos can help you stand out […]

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Preparing for America 250

The anniversary that’ll bring innovation, creativity and talent to video and animation industries.

America 250 is a multi-year effort commemorating the 250th anniversary of the United States. Set to be the largest and most inclusive celebration yet, the campaign will take a look back at America’s history and plan forward for the years ahead. When we opened up our New York office three years ago, we were introduced […]

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Say Hello to Our New LA Office!

Lively and buzzing with creativity – Los Angeles warmly welcomes our new US office into the home of entertainment.

We have embraced the exciting opportunity to expand our American ventures further thanks to the success of our New York office, whose crew have continuously produced incredible work for our clients. From award-winning TV commercials to corporate work, our US projects are constantly growing in both size and scope and we couldn’t be more thrilled […]

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Digital Help for Employee’s Mental Health

Implementing tech solutions into your workplace to support your employee's needs.

Since the start of the pandemic, symptoms of burnout have hit employees and business owners at an alarming rate. Partly because mental health is still a stigmatized topic, but the promotion of hustle culture is taking a toll too – the pressure to be constantly productive demands people to overlook their mental health for the […]

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Moving into the Metaverse

How Will the Metaverse Affect Small Businesses?

With the recent announcement of the Metaverse, the futuristic vision of a fully-realized and immersive VR world is about to become a part of our reality, and with big companies already investing, here’s what you’ll need to know to prepare as a smaller brand. In 2021, Facebook rebranded as Meta, with the company’s main goal […]

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Post-Pandemic Anxiety in Generation Z

How the Covid-19 Pandemic has impacted young people, and what animation can do to help.

As Covid restrictions begin to lift, the stress brought upon by the pandemic continues to weigh down on the world’s youngest. The pandemic hit us suddenly, robbing young people of life opportunities, cutting off their support systems, and instilling a prolonged wave of uncertainty and fear that ate away at a significant chunk of their […]

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Illusory Faces in Animation

Illusory faces are more likely to be perceived as male than female - why?

You may have noticed him when looking up at the night sky – a man’s face, etched into the surface of the moon. This is one of the most famous examples of pareidolia, the phenomenon of perceiving illusory faces in objects. Processed through similar neural mechanisms responsible for recognizing real faces, pareidolia tricks the brain […]

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International Women’s Day 2022

This International Women’s Day, we take a look at the barriers women face in the industry, as well as celebrate the achievements women are making in the field.

Despite representation of women in the video production industry becoming increasingly equal to that of men in recent years, the workplace still suffers from gender disparity, with women facing a more hostile environment that demotivates and inhibits them from reaching greater success. Companies may aim to hire women and men at an equal rate, which […]

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The 15th Anniversary of the iPhone

How the iPhone shaped modern video content

On January 9th 2007, Steve Jobs took to the stage and revealed the iPhone, marking a major step forward in the smartphone revolution, and changing how we would communicate for years to come. In his announcement, Jobs promised three things, “a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications […]

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Top Tips for Recording at Home

Make quality videos, anywhere

Publishing quality content consistently is key to keeping your audience engaged and team up to date. Luckily, you don’t have to worry about hiring expensive sets and equipment for every piece of content you produce. With a few helpful tips and tricks, you can create professional content affordably from your own home. Why look professional? […]

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New year, New Communications

Take the time to revitalize your communications

As we head into the new year, now is the perfect time to reflect on how we can improve both our internal and external communications and keep them up to date. Having a plan will make the process a lot smoother. Firstly, take a look at your current communications strategy. What works, and what doesn’t? […]

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Connecting Through Podcasts

With podcasts, you can connect with your audience on a deeper, more authentic level.

We are entering a new age of how people consume content. The want for flexibility has been propelled by hybrid work, and people are looking to spend their time in more meaningful and productive ways. With these aims in mind, it’s no wonder why podcasts have been growing in popularity these past few years. They […]

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Animation for Local Authorities

How local councils can use animation to connect with their community

Whether it’s at national or local level, governments use animation to educate, spread awareness, and get people involved in their community. Since the start of the pandemic, there has been an increase in people turning to their local councils for guidance, and animation has played an important role in making this information accessible, and will […]

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Animation and Heavy Topics

How animation can help people understand sensitive subjects

Emotionally heavy or sensitive subjects are often difficult for people to face. And even when they are faced, there’s still the task of getting people to understand the core message at the heart of the issue. The right voice to present a heavy subject will truly be situational. Sometimes a piece of writing, an interview, […]

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The Rise of MetaHuman

Create photo-realistic animated humans in a matter of minutes.

Epic Games has recently developed a cloud-based app that empowers anybody to sculpt 3D animated human models for free, and for a fraction of the usual time. Through a wide selection of facial features, skin complexions, hair, and body types to choose from, the software makes it effortless to craft a unique character of your […]

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Animation VS Video

Which medium is most effective for your project?

Both filmed video and animation utilize the power of moving images. Whether it be for advertisement, education, or entertainment, both forms of communication grabs your audience’s attention and keeps them engaged. Choosing between the two mediums for your own project can be tricky, but asking yourself these questions will help you decide which is best […]

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The Anthropocene Age

The role of animation in the Anthropocene

The Anthropocene era brings both a climate and humanitarian crisis for our planet. Clear communication is key in order to educate the population and enact change, but the complexity of the Anthropogenic age and its consequences are hard to capture in just one medium alone. A list of statistics by itself cannot make people comprehend […]

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Why Produce Professional Content?

A look into the professionalism behind social media posts

With social commerce growing in importance, brands need to create a strong presence on social media platforms to stay current and grow exponentially. However, as brands move to social media, there is a tendency to believe that in order to fit in with its informal and relaxed setting, professionalism should take a backseat. Casual posting […]

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The Perfect Animation

A guide to animation success

Creating an animation can be daunting. To ensure that your time is managed effectively, that your animation team work with cohesiveness, and that your client is presented with an animation they’ll love, following this five-step process is key. Script The first step of the animation process is to create a clear and concise script. This […]

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Travel Through Drawings with Mental Canvas

A New Way to Create Video and Animation

Have you ever looked at a painting and wished you could jump inside – explore beyond the bounds of what the image displays? With Mental Canvas, there’s no wondering what’s to the left of a drawing, what’s above, or what’s behind that wall over there. With mental canvas, you can jump right in and see. […]

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Lights, Camera, Cook!

Our kitchen studio continues to be used for all types of productions

Our kitchen studio has never been busier with celebrity actors, singers and even MasterChef winners gracing us with their presence.   We’ve had the pleasure of working on a whole range of different productions including ITV’s ‘Living On The Veg’, food science with Tim Spector’s ‘Gut Health’ and a whole variety of sales promos for […]

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The Changing Face of Commercials

Increasingly we’re being asked by our clients to produce bespoke commercials, utilizing new advertising mediums such as social media to really make messages pop

Video and animation have become the central plank of many companies’ sales and marketing strategy, becoming a vital tool to effectively communicate a brand’s message. However, unlike the days of old, much of the video content that is produced is made for social media channels such as Instagram and LinkedIn. So, you’d be forgiven for […]

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Our European Office: Two Years On!

Autumn marks the second year since we set up our European office, here’s what we’ve been up to so far

Sitting right within the heart of the bustling city of Amsterdam, our European office has grown from strength to strength as we’ve taken on new challenges; ever expanding our horizons. We already have the pleasure of working with a wide variety of clients both new and old, producing magnificent work within the financial, health and […]

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The Future of Learning is Hybrid

Rebuild your working week with a range of e-learning tools

The Covid pandemic has completely shifted our view on work. With 83% of people now stating a hybrid model is optimal (Accenture), it’s clear that we can’t carry on with our old structure of work and learning, we need to build anew. But with more people working from home, how do we ensure that there’s […]

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Growing in the Green Economy

Plant the seeds of sustainability, and both your company and planet will reap the benefits

A green economy is one that works with nature, not against it. It is one that protects biodiversity, fosters sustainability, is fair and just, and sets to improve the lives of all people. Senior figures like Mark Carney have identified 3 key drivers that need to be implemented to transform the green economy: 1. Within […]

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Why the Mind Works With Animation

Our brain loves animation, and here's why

It’s expressive, it’s nostalgic, and sparks creativity in us all. Animation is a powerful tool for communication, with the ability to speak to both adults and children in a deeply profound and emotional way. Empathy Using symbolism, colour, and expression, you reel in the emotions of the viewer. You create a character people can relate […]

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How to Succeed in the E-commerce Marketing Race

With social commerce set to dominate how brands choose to market themselves, we discuss how animation could help you stand out from the crowd

With 6 billion of us now owning a smart phone (Statista 2021), and the average person spending 2.4 hours a day on social media (Statista 2021) , global e-commerce sales are only continuing to rise. More and more people are shopping through social media, so you need to get your brand onto the platforms people […]

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Using E-Brochures to Elevate Your Brand

Invite your audience to learn more about your brand with a digital booklet

E-brochures are the digital version of a brochure. Where paper brochures have their limitations, e-brochures bring innovation with a range of exciting, interactive capabilities.

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Becoming a B Corp

Placing ESG at the heart of what we do

Here at Synima HQ we are really excited to share the news that we are currently applying to become a Certified B Corporation. What does this mean? Well for those that are, as yet, unfamiliar with The B Corp accreditation, it’s given to businesses that meet the highest standard of verified social and environmental performance. […]

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Spring clean your communications

Top 5 tips

As we head into a new quarter, it’s a great time to have a spring clean and think about what you can do to enhance your communication methods. 1. Let’s switch it up, try something different! Marketing requires innovation. Trying to stand out on existing platforms as well new ones (Tik Tok, Club house etc) […]

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The 4 C’s of Content

How Covid 19 is shaping 2021 Comms

A recent report by Hubspot & Talkwater highlighted a number of social media trends to be aware of for the coming year. One of these is what has been deemed as the 4 C’s of Covid 19 Content   Community, Contactless, Cleanliness and Compassion.  These four areas were identified within the report as having been driven […]

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ESG Policies

What, Why, Where and When

What If an ESG Policy is not something currently on your radar as a business then chances are it very soon will be. ESG is the acronym for Environmental and Social and Governance and essentially an ESG policy outlines a company’s commitment to sustainability and societal impact. The “E” mainly focuses on how the organisation […]

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Getting Animated

We take a look at the 3D Creation Suite, Blender

Businesses have been increasingly turning to animation throughout the past few years to help deliver their key messages. From HR policies and training to product launches and social, its place within the communication mix is well and truly cemented. But how does an initial concept go from words within a brief to fully formed 3D […]

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Thinking outside the box

How uploading in grids on Instagram can help you stand out

According to a recent article by Hootsuite, of its 1 Billion+ Worldwide users, 81% use Instagram to research products and services, with 50% clicking through to a website afterwards to make a purchase. For a platform that has only been going just over 10 years, that is a pretty big reach and as the numbers […]

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Linkedin: What’s the score?

A look at how to get the most from the networking platform

Linkedin has been one of the areas to witness huge growth throughout the past year, spurred on, in part, by the lack of business networking opportunities offline. This growth only serves as a further reminder of its importance within a corporate communications strategy Synima Marketing Director, Quint Boa, has been looking into ways that both […]

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7 Straight-forward steps to creating an animation

From outlining objectives to audio-mixing, we take a look at the process

Animation as a marketing tool saw tremendous growth throughout 2020, in part this was because it offered a safe and versatile alternative to navigating the filming restrictions imposed by Covid-19. However, it is also because as a medium it offers a unique and refreshing way to bring alive subjects that are too big (think solar […]

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Trends for 2021 that may impact video and animation

Marketing Director Quint Boa shares his predictions for the year ahead.

To say that 2020 has been a disastrous year would be an understatement. As COVID-19 struck every corner of the world indiscriminately, we found ourselves distancing from each other until physical proximity no longer feels ‘normal’. What this has meant for businesses is a complete change in direction when it comes to communication. Face-to-face is […]

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Bringing events online with video and animation

From Conferences to Christmas Parties, we’re helping clients bring these crucial networking events to life.

As with many industries, 2020 has required the world of video production to be both versatile and innovative to ensure work could still go on. One such example of this is our partnership with clients to bring their events online, demand for which has predictably been increasing in the approach to Christmas. Just last week […]

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Top 5 tips for turning video calls into re-useable content

We share our tricks to help ensure your call is production ready

With video conferencing part of our working life for some time to come, we are seeing more and more enquiries asking for assistance to turn a potentially lacklustre zoom into a fully-fledged video production. Whilst no substitute for the annual Christmas get together or spring summit, video conferencing can prove to be an extremely cost […]

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European shoots resume and we’re loving being back!

We’ve had a busy few months filming new video productions for the European Commission

After the pause earlier this year, it was such a relief when we were permitted to resume filming once again, subject of course to stringent new COVID procedures. We have been producing video & animation for the European Commission for a number of years now and are always proud to play a part in their […]

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We’re celebrating two more award wins

The team scooped two Vega Centauri Awards for their work on Honeywell VR500

Recognising digital innovation, the Vega Digital Awards sees agencies from around the globe compete across a number of hotly fought categories.  Given the high standard of entries we were thrilled when news came in that we had won two Awards for our Honeywell VR500 video, after it had been entered into both the Technology and […]

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Our first US TV Ad is on its way!

We’re excited to be working on a brand-new toy commercial.

Synima launched in the US back in September 2019, setting up office in Brooklyn New York. Just 11 months on and not only have we grown the team but we are really excited to have also landed our first TV advert. The live action commercial was commissioned for the launch of a great new childrens […]

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Returning to the workplace

Companies turning to video to communicate new health and safety procedures

As the country eases gradually out of Lockdown, we are starting to see requests come in for explainer videos to demonstrate new health and safety procedures. Voice over led ‘Return To Work’ videos are particularly effective because they can quickly and simply show the new policies and are easy to distribute to both employees and […]

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5 great animations from now…

A look at some of the beautiful animations that we're proud to have recently produced

One of the biggest changes to take place during our 20 years is the growth in animation. When we first started out it was still very much in its infancy but the tools and techniques have advanced substantially and it has since become a very popular option for clients. As we always say, animation is […]

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5 great video productions from now…

We revisit some of our favourite recent projects

As well as taking the time to reflect on some of our early work, our 20 year Anniversary has also allowed us to celebrate how far we’ve come. Here we take a look at just 5 of our more recent standout video productions, which we have been privileged to produce for some incredible clients. HPE […]

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Top 5 video productions from then…

A look back at our early work.

As we take time to reflect on the last 20 years we thought it would be nice to pull out some of our favourite projects from the early days. At a time when corporate video was still very much in its infancy, we are really proud of how we pushed the boundaries of creativity and […]

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Synima Celebrates 20 Years

We sit down with our co-founder, Quint Boa, to take a look at the journey to date

In the beginning… “We seem to have spent our whole lives becoming an overnight sensation!” Synima was established in 2000 when our two founders Quint Boa and Matt Giles (who at the time were BBC Top of the Pops cameramen), saw a gap in the market for affordable corporate video. The breakthrough moment had come […]

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New Europass videos break Synima records!

We were delighted to have supported the online launch of the brand new website.

Europass unveiled its brand new website on Wednesday which helps people from across Europe to take the next step, whether through learning or work. Established in 2004 to help learners capture and communicate their learning experiences,  they decided it was the right time to modernise their offering and bring new digital resources to their audience. […]

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Campaign in the spotlight

It was revealed recently that up to one in ten of us have paid for work that is undeclared. As part of the EU4FairWork campaign, Synima were tasked with producing an animation to showcase the pitfalls of undeclared work for both employees and employers alike. We are really proud to be able to share our […]

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Filming restrictions lifted

The DCMS has confirmed that video production within the UK is permitted to restart

Some positive news for the UK film industry was received last week when it was announced that video production is permitted to restart providing all involved abide by social distancing guidelines. The DCMS has since gone on to publish full Covid-19 secure guidelines alongside results from an industry wide consultation re filming protocols and insurance […]

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An Englishman in New York

New York CEO Matt Wright shares his experience of moving Stateside

People describe New York City in many ways, you can not deny, it is a crazy city. It truly is the city that never sleeps, and I love it. I had always dreamed of living in New York since I was a child and I never thought it would actually become a reality. In September […]

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MUSE Creative Awards

Synima celebrate three wins - a Platinum and two Golds!

We are delighted to announce three award wins for the Synima team. We took home a Platinum and two Golds at the international MUSE Creative Awards. For a producer here at Synima, client satisfaction is always top of our priority list and ultimately what makes us tick but recognition by our peers is always an […]

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The best ‘at home’ microphones

Our MD, Quint Boa gives his recommendations

A common question I have been asked recently is what microphone should I use for recording podcasts and user generated content when WFH? Podcasts are everywhere up 24% year on year (‘Ofcom’ 2019) and keynote speeches are often delivered by C-suite execs from under their duvet in the bedroom, apparently. Is it possible to sound […]

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