Attributive to 800% more engagement than text-based posts (Cisco), recruitment videos are a magnet for top talent, and when we look at the reasoning behind those who choose to withdraw from or avoid the hiring process, the answer as to why becomes clear. Whether it’s the ability to build authentic connections or the ability to inform in a succinct manner, incorporating video into your recruitment process perfectly solves jobseeker pain points.
“Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there” (CareerArc)
Just as customer testimonials do more to persuade buyers than written reviews, text-based promises from hirers do little to instill the same level of confidence employee interviews do. When employees are happy to take the time to share their positive experience in a recruitment video, you’re not only proving how excellent it is to work there, but letting those applying for the same job position know that they too will be appreciated and heard.
Watch our recruitment video we produced for J.P. Morgan Private Bank.
“The #1 reason why candidates abandon an application process is because their time was disrespected” (TalentBoard)
Everyone values their time, so if your job posting disrespects the time of your candidates, they will quickly move on to other options. Rather than overwhelm applicants with lengthy, hard-to-sift-through text, or leave them clawing through your website trying to find the right information – job postings with embedded videos can succinctly cover it all. With the ability to condense your story, job requirements, employee opinions and workplace all into one compact format, video is an efficient, informative tool that answers candidate questions and makes the recruitment process a breeze. If you value their time before applying, jobseekers will know that you’ll value their time as an employee, too.
“The #1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization” (LinkedIn)
Candidates need transparency, and video provides just that. An honest look into your workplace and day-to-day operations not only gives jobseekers the assurance they need to apply, but connects viewers with the people behind your company, increasing familiarity. Narrative video is particularly useful when it comes to helping applicants see their place in the company, how they fit into the timeline of your journey and how crucial they are in achieving your future goals. Once your job listing is grounded and no longer filled with unknown variables, you remove hesitation and give jobseekers the courage to take that all important first step.
If you would like to learn more about how recruitment video addresses candidates pain points, feel free to contact us at hello@synima.com.
