Accessible, current and capable of reaching billions – video marketing thrives on social media where connections are built and messages are propelled. But working your head around the algorithm, keeping up to date with audience interests and discovering the perfect way to stand out are all tasks that remain in flux, and it can be hard to stay on top of it all. Statistics are one way to help us achieve that. When we’re aware of current trends and the trajectory of the industry, we can create robust, successful video marketing strategies on any social media platform.
1. Is social media used as a search engine?
Yes! With 40% of Gen-Z now preferring to get their answers on TikTok rather than Google (Search Engine Journal), we are seeing the increasing importance of short-form video content that answers people’s questions succinctly.
2. What device is social media used on the most?
78% of people use social media exclusively from their phones (Forbes). With most audiences viewing your marketing videos on a small screen, it’s important to create flexible, easily readable content.
3. Do feed-integrated adverts work?
Absolutely. Being a part of a user’s feed allows you to blend in and appear approachable, in fact, 82% of users find feed-integrated adverts trustworthy (Magna Global).
4. How do you stand out in social media?
The number one-way consumers differentiate brands is through brand image (Sprout Social). Creating a uniform, easily recognizable image through high-quality video is a must if you want to stand out and break through the noise.
Check out our brand video!
5. Does social media commerce drive sales?
With Facebook’s overall social commerce add-to-cart conversion rate at 34.10% (Sprout Social), the ability to buy straight from an app provides a streamlined shopping experience that people love for its ease of use.
6. Is social media a good platform for brands?
Certainly! 90% of users follow at least one brand on social media (Instagram), demonstrating the recent shift in consumer-brand relations where communication and loyalty is paramount.
7. How important is quality on social media?
As 81% of people do their brand research on social media (Hootsuite), a professional online presence is incredibly important. Serving as a first impression, your videos should demonstrate the high-quality service you provide.
8. How influential is social media marketing?
Social media is a hub of inspiration, with 76% of its users having purchased something they saw there (Retail Touchpoint). Whether it’s a recommendation or an impressive video showcasing the best of a product, social media is a fantastic place to promote your brand, product or service. It is also a brilliant way to spread awareness, as seen in our recent social media content produced for the Union for International Cancer Control:
We produced this social media campaign for UICC to promote equitable cancer care.
9. How many people use social media?
4.95 billion people around the world now use social media (Smart Insights) – reaching as many people as possible has never been easier.
10. Is influencer marketing viable in 2024?
2023 saw a shift in audience expectations – rather than paid influencer marketing, 83% of consumers say they prefer to purchase from businesses sharing real customer content (Oberlo). Authenticity is key, so incorporate videos which showcase customer testimonials for your message to ring true.
We here at Synima are passionate about connecting with brands and delivering robust content for your social media page. If you’re looking for a video production company to collaborate with or want to learn more, feel free to drop us a message at hello@synima.com.
