Ranked second on Startup Genome’s list of the best cities for startups and home to more than 9000 of them, New York is a supportive, bustling environment abuzz with innovative ideas and investors looking to take those ideas to the next level. With the city supporting startups financially, we here at Synima want to help on the communicative side. By building robust, authentic communication strategies through video, startups can spread awareness, generate familiarity, and promote their message in a professional and approachable way. Here’s how video can propel some of NY’s emerging industries:
Bot Protection
As malicious bot activity continues to grow and threaten the security of businesses and customers alike, start-ups such as DataDome have emerged, providing sophisticated bot protection that boasts a 99% reduction in account takeover fraud. When it comes to widescale and visually obscure concepts such as cyber security, people need to understand and have trust in the concept before they can consider investing in it. In situations like this, animation can help. By demonstrating how a software works through simple, sleek visuals and wrapping it up in a narrative format which clearly shows what your solution achieves, you can help customers feel secure.
We produced this animation for the cybersecurity company Ensighten to explain their services.
Online Fitness
Video tutorials and classes became vital during lockdown and have since become a standard for many, but long gone are the days of poor lighting, interrupted feed and irrelevant advice. Thanks to services such as Obé Fitness, we’ve got access to tailored, high-quality fitness tutorials at all times, packaged in apps that allow us to track progress and connect with personal trainers. Video is a fundamental element of any remote industry, but equally as important is knowing how to draw out its full potential. By incorporating professional video techniques, you can immerse viewers to the point where they forget the remote distance is even there. Consistent quality and style will also help to make an app feel familiar and cohesive too, allowing fitness to become a comfortable part of someone’s routine.
Carbon technology
Air Company is one startup harnessing the power of carbon conversion technology to fight the recent surge in atmospheric carbon levels, but that’s not all – every bit of CO2 they capture is utilized to create sustainable products, from SAF fuel to fragrances and hand sanitizer. According to Air Company, if the world’s industries adopted this technology, global emissions could reduce by 10.8% annually. That change is incredibly significant – but it requires widespread awareness, trust, and a clear understanding of the difference its implementation makes. Luckily, video can help handle it all. Shared 12x more than images and texts combined (M Booth), video reaches people, helps them visualize otherwise incomprehensible statistics, and makes them face the reality of a situation through real footage and succinct explanations.
If you would like to learn more about how video and animation can be utilized within New York’s emerging industries, feel free to contact us at hello@synima.com.
