Video has consistently remained a top marketing strategy for businesses, and 2024 will be no different. While the medium is successful across the board, staying on top of current trends can motivate us to push the boundaries of creativity and produce video at its most engaging. Here’s the video marketing trends which will be paramount in 2024 and beyond:
Live
Accounting for 23% of global viewing time (Statista), live streaming is gaining in popularity due to its event-like feel and interactive nature. Whether it’s the unveiling of a new technology, accessing a corporate event or entering a live shopping experience, the ability to sway the course of a stream, get real time feedback and discuss with other commenters has proved important for many. But with 67% of viewers rating quality as the most crucial factor in live streaming (Uscreen), it’s crucial that the same techniques used to deliver professional static video are applied to live video too. Lighting that poorly demonstrates products or camera work that showcases an event unclearly will lack the immersive element needed for live video to truly shine. At Synima, we pride ourselves on producing authentic and engaging live videos.
Interactive
This relatively new trend takes collaboration and personalization to the next level. Polls, sliders and quizzes have been commonplace on brand’s social media stories, but only now are these collaborative elements being embedded in corporate video. With the click-through rate of interactive videos being 10X higher than passive ones (Business Insider), letting audiences directly engage with your video delivers them the information they need faster, promotes learning and is most of all, fun! We have utilized this technology with our current learning and development projects, creating interactive click-through modules which inform learners on correct compliance and safety procedures.
User Generated
Collaborating with influencers has been a method of connecting with audiences for years now, but blending into the algorithm with trending, relatable content has transformed influencer content altogether. 74% of Gen Z use TikTok as a search engine (Search Engine Land) because they want to find products, information and services that are authentic – so while videos should remain professional and broadcast quality, your social media presence should be down to earth and consistent with platform you’re posting on.
These trends signal a new era for marketing your brand online and we’re thrilled to be your partners in realizing your vision. To see our most recent work, check out our reel:
If you would like to learn more about the video marketing trends which will shape 2024 and beyond, feel free to contact us at hello@synima.com.
