Costing organizations an estimated $450-550 billion each year (TEI), overcoming disengagement is a must. When companies dedicate time and effort towards retainment, you not only help your employees feel motivated and valued, but support their overall wellbeing too, leading to greater productivity and harmony within the workplace. Knowing what retainment materials to create can be tough, but when we look at the current needs of employees, the answer becomes clear: video. Through the medium, you can support employee’s growth and retain top talent, and here’s how:
80% of employees said they would be more loyal to their employers if they had flexible work options (FlexJobs).
The freedom to work remotely is increasingly becoming non-negotiable for employees. Luckily, video allows this option of flexibility to flourish. Readily accessible online, video compacts all the information employees will need in a format that can be easily understood and accessed from anywhere. Not only does video act as a handy, all-encompassing guide for remote work – by providing employees with the medium, you’re letting them know that you trust them to work independently and at their own pace. You don’t need to overexplain yourself, keep tabs or doubt the confidence of your employees, because you know that your video covers it all.
Employees who have collaborative, close connection with their coworkers are 7x more likely to engage fully in their work (Gallup).
For a work environment to be inspiring and encouraging, a place in which employees truly want to invest their effort into – cohesiveness is a must. Don’t allow anyone to be left out with missing information or a misunderstanding of your current goals; by providing all of your employees with the exact same, broadcast-quality video, you facilitate synergy and ensure that everyone is working towards the same aim. Whether it’s celebrating the achievement of an employee or giving a compressive breakdown of your future plans, sharing a quality video across the workplace is a surefire way to build a collaborative environment.
93% of employees would stay at a company longer if it invested in their careers (LinkedIn).
From the get-go, you can prove to potential candidates that you are dedicated towards delivering only the very best with recruitment and onboarding videos that include employee testimonials and that highlight future career opportunities. Video’s ability to break long-term concepts like career progression into step-by-step bites helps employees see that their end goal is within reach.
If you would like to learn more about retention videos and their role in building an environment employees love to work in, feel free to contact us at hello@synima.com.
