Ranked the second most innovative city in 2023 by the Innovation City Index, London is a bustling, vibrant hub filled with talent. Surrounded by creative individuals and local funders who invest in great ideas, start-ups are bound to succeed here – but we want to help them go even further. With video, tackling challenges such as connecting with new audiences and explaining groundbreaking ideas become much simpler; here we’ll discuss how the medium can achieve that and more in some of London’s emerging industries.
Home Healthtech
Taking charge and being an active participant in our own health is increasing in importance and has contributed to a rise in at-home technologies such as digital health apps and watches. One London based start-up, Entia, aims to be a part of this movement by providing an accessible alternative to lab testing – the world’s first at-home full blood count analyzer. Accessible, patient-led health tech exists to empower patients, and we believe resources such as explainer videos can help people feel knowledgeable and confident in using these new technologies. Clear instructions provided in a step-by-step video format, along with animations depicting otherwise internal and complex mechanical processes are just some of the ways video can help patients make empowered decisions and increase the accessibility of healthcare for all.
AI Air Monitoring
39% of global emissions come from buildings (UN EP), and London-based start-up Infogrid are on a mission to change that. The company provides a network of sensors which are placed around a client’s building and continually gather AI-generated insights on air quality, energy consumption and space usage – all of which can then be adjusted to reduce risks and improve the health of employees. AI is currently transforming almost every industry, and with the speed at which the technology is evolving, getting people on board with unfamiliar AI tech, especially when it involves their health or monitoring, can be a challenge. What’s needed is transparency and trust – luckily, video provides just that. Whether it’s taking audiences behind the scenes and bridging connection with the people at the heart of the company, using video to explain complex processes, or being clear on how the AI collects information and generates insights, a more informed audience can understand your aims and the support you provide.
Petrochemical Alternatives
Thousands of products we use daily contain petrochemicals, a non-biodegradable, polluting substance made from a combination of petroleum and natural gas. From plastics bags and bottles to rubber tires and synthetic fabrics, tackling the vast number of petrochemical products has proved difficult, but FabricNano are determined to make the industry a sustainable one. At their London HQ, scientists use enzymes instead of fossil fuels to create sturdy, bio-plastic structures that can be used in place of our current options. For people to make any change, however, they need to see the wider impact of their current choices and the difference an alternative makes. Through narrative video, you can take audiences through entire processes, from one location to the other, or animate a timelapse in a couple of seconds. By demonstrating the bigger picture and the part a person plays in it, you can motivate and bring about monumental change.
If you would like to learn more about how video and animation can be utilized within London’s emerging industries, feel free to contact us at hello@synima.co.uk.
