Video marketing is constantly evolving to adapt to new trends, technology and audience interests, and we here at Synima are always looking ahead, determined to create robust video content that engages and succeeds across all platforms. Statistics help us tap into the current trajectory of the industry, so here’s the 10 statistics that stood out to us the most, helping you gain insight into the year ahead.
1. Is video a good marketing tool in 2024?
99% of marketers claim they will continue to use video in their approach (Social Media Week). Video is here to stay. It’s flexible, engaging, emotive and unlimited in its capacity to tell your story.
2. How influenceable is video marketing?
89% of people say watching a video has convinced them to buy a product or service (Wyzowl). Whether it’s being inspired by the success stories of customer testimonials or seeing themselves in a relatable animated character, video invites connection.
3. What device is video content most watched on?
90% of consumers watch video content on mobile devices (Wyzol). It’s important to remain flexible in your video marketing strategy, producing content that succeeds on small screens and within the fast-paced world of social media.
4. How are customers finding new brands?
Video ads are the number one way consumers discover a brand they later purchased from (Animoto). First impressions matter, so to cement your brand image as high-quality, every piece of video content you release must be of high-quality too.
5. What format is best for delivering information to pre-existing customers?
Video marketing isn’t just for dazzling new customers, 93% of consumers find video helpful for post-purchase instructions (Animoto). If you stay consistent and deliver clear, quality videos to pre-existing customers, you’ll demonstrate your dedication to making the whole customer experience a breeze.
6. What is the future of commercial livestreaming?
Livestreaming growth could hit $252.76 Billion by 2029 (DemandSage). Live streaming has become an increasingly popular format of video marketing due to its interactivity, real time feedback and event-like feel.
7. Is video content good for internal communications?
Yes! 88% of people say video helps ease collaboration and improves efficiency in the workplace (Limelight). By using video, you can deliver announcements seamlessly and guarantee that everybody’s on the same page.
8. How is AI impacting the video production industry?
75% of video marketers say they’ve used AI tools to help them create or edit marketing videos (Wyzowl). It’s clear that many companies want to embrace new tech to help speed up tedious processes. In collaboration with human direction and expertise, AI will become an invaluable asset.
9. Is video good for memorability?
Absolutely! Viewers claim they retain 95% of a message when obtained via video (Social Media Week). Through audiovisual storytelling, your message can survive in the current digital landscape where everyone is vying for attention.
10. Why do some brands not use video marketing?
17% of marketers who don’t currently use video say it’s because they don’t know where to start (Wyzowl). That’s what we’re here for! If you’re looking for a dedicated team of video & animation specialists who care about creating quality digital content and uplifting brands, then you’ve come to the right place.
We here at Synima are passionate about connecting with brands and delivering robust content. If you’re looking for a video production company to collaborate with or want to learn more, feel free to drop us a message at hello@synima.com.
