A place of unparalleled innovation, Amsterdam is bursting with bright ideas focused on creating a sustainable tomorrow. Here’s how video can help to build that future by generating interest, spreading the word and bringing out an emerging industry’s full potential.
Sustainable Aviation
Renewable, hydrocarbon-based alternatives to fossil fuel currently constitute just 0.1% of the aviation industry’s fuel worldwide (Reuters), but after a supply of government support, fundraising and the opening of a dedicated SAF facility right in the Port of Amsterdam, this is set to change exponentially. With The EU ruling that number to reach 70% by 2050, knowledge on SAF needs to reach industries and people around the world in a format that is readily available and easy to share. Fortunately, video provides just that. It can be quickly re-edited to suit different platforms, separated into still images for billboards and posters, translated and be understood simply through clear visualization. With video, information on renewable alternatives can soar and reach millions.
AI and Farming
Multiple start-ups in Amsterdam have been focusing on new farming solutions to fight food waste and empower farmers. One organization, Orbisk, aims to save over 100 million kgs of food waste annually by 2025 through their AI image recognition algorithm, which will pick up on what is wasted and then provide insight on what food to optimize. Another start-up, Connecterra, utilizes AI to help dairy farmers detect disease and issues in their herd days before they would otherwise, leading to earlier treatment. As AI continues to develop rapidly, it can be hard for those who have spent years farming one way to adapt to this new tech. To sow trust in the solutions AI brings, video can help break down complex ideas and showcase the testimonials of farmers who’ve benefitted from its implementation. When told through a narrative structure, companies specializing in AI Farming Tools can share what inspired them, what their mission is and what their aims are seamlessly.
Digital Fashion
Fast fashion is responsible for 10% of the world’s carbon emissions (WE Forum). To combat this, companies around the world are aiming to take fashion into the digital landscape, but Amsterdam-based start-up The Fabricant knows the potential doesn’t end there. Back in 2021, the company helped Tommy Hilfiger’s Amsterdam branch transfer to a 100% digital design process, giving them limitless design potential through digitized materials and 3D tools, saving on textile waste and speeding up production time too. With Amsterdam’s first digital fashion show taking place in September last year, digitization is happening across the industry. Video production is core to any digital industry, and with a skillful eye on composition, editing and narrative structure, digital fashion can truly shine. As tools such as AR and VR video continue to develop, the creative options are truly endless.
If you would like to learn more about how video and animation can be utilized within Amsterdam’s emerging industries, feel free to contact us at hello@synima.eu.
