94% of employees say they would stay at a business longer if it supported their learning goals (LinkedIn). Crafting robust training materials is then a must if we want to retain top talent, but knowing where to begin can be a challenge. By taking a look at the following statistics, we can see how video perfectly suits the current needs of workers and go on to build solutions that address what other forms of training lack. Whether it’s the ability to simplify complex topics or aid in better memorization, video is the perfect solution to the following trainee pain points:
1 in 3 employees say their organization’s training is out-of-date (Lorman)
Leaving employees with out-of-date content, whether through redundant information or older technologies, is a surefire way to cause misunderstandings about the training process and make it a chore to get through. Luckily, not only is video an engaging, modern tool that people are drawn to on a daily basis, but a flexible medium that can easily be updated whenever needed. An equally crucial part of preparing employees for work, however, is introducing them to your company culture. If you’re using a module a past employee delivered, or demonstrating how machinery works through generic paper diagrams rather than its real-life context, you’re missing out on the connection, greater familiarity and confidence that can be built when you keep things as relevant as possible through video.
89% of employees want training available anywhere and anytime they need to do their job (Zippia)
Having to reshuffle your schedule to join a training meeting at an inconvenient time is the last thing employees want to do, and little information will stick around when your mind is elsewhere. Rather than hope everyone is in the right headspace to join the meeting you’ve spent lots of energy organizing, providing employees access to a hub of video content allows them to learn at a time that best suits them. Since only 58% of a training session’s material can be recalled after 30 minutes (WR Hambrecht), video is incredibly handy to have as a reference, allowing employees to check something whenever they need to and then get right back to work.
93% of employees want easy-to-complete training (Devlin Peck)
Overwhelming modules aren’t going to give employees the confidence they need to tackle training. Providing them with video, however, will. When you’re able to pause, rewind and rewatch a concept until you’ve understood it, you don’t have to worry about the pace others are learning at, you can fully relax and concentrate on the topic at hand. While simplifying ideas and breaking down concepts is a benefit to the training process, having one resource that all employees learn from helps smooth out the post-training process, too. Now that everyone is on the same page, there’s less chance for misunderstandings and the assurance that every employee gets equal opportunity to learn.
If you would like to learn more about how training videos address employee’s concerns, feel free to contact us at hello@synima.com.
