Top candidates want to invest in companies which are supportive, forward-thinking and professional. Qualities that, through video, you can prove you have right away. Boasting a 34% greater application rate (CareerBuilder) and yielding 800% more engagement than text-based applications (Cisco), recruitment videos allow talent to reach you efficiently and details with greater accuracy your company culture, aspirations and whether you’re the right fit.
Building a recruitment video that showcases the best of your company and connects with potential employees needn’t be a challenge. In this article, we’ll walk you through the features of a great recruitment video and how to create one that boosts your visibility and connections.
Employees First
Following recent cultural shifts, applicants hold potential workplaces at a higher standard and will disregard companies that do not acknowledge employee well-being, work-life balance and values. Providing quality video to make the application process easier is an immediate way to demonstrate how you put employees first, but to really cement this fact, include footage which highlights the opinions of your current workforce. Our collaboration with J.P. Morgan put this advice into action and saw great success – by interviewing employees in both leadership and junior roles, with the former acknowledging the importance of fresh, innovative talent and the latter advising viewers and detailing how supportive their work environment is, we created a message that made applicants feel heard, appreciated and inspired.
Watch our collaboration with J.P. Morgan.
Clarity Across the Board
Applications love video because of how informative, honest and efficient it is. Draw upon this strength and create a recruitment video with clarity across the board – from demonstrating your unique selling points to tying in your brand identity. To further the transparency of your recruitment video, consider using a narrative structure; instead of a disjointed list of aims, wants and promises, a narrative video grounds your company’s journey in a format that’s easy to follow. Linking back to our first point, using a narrative structure also helps employees to see how vital they are to the future of the company. With everything clicked into place and an authentic look at the ins and outs of your workplace, you streamline the application process and build an image of your company that candidates can see themselves in.
Action
Video is already a medium that promotes interactivity with how easy it is to share, but make sure within your video that you’re clear on the next step employees should take with a concise call to action. An important thing to consider too is the concerns an applicant may have that would hold them back from applying. When M&S commissioned us to create a video detailing their new security positions, we utilized motion graphics to showcase applicants the interconnectivity of their operations and the cohesion between different work departments. By demonstrating the otherwise hard to visualize stages of their new security strategy, we helped applicants feel secure and certain about their decision to apply and attracted a far higher number of applicants than usual.
Our video spearheaded the launch of M&S’ new security strategy.
If you’re looking to create a quality recruitment video which attracts top talent, we’re here to help. Contact us at hello@synima.com to find out more.
