2024 is set to be another successful year for the following industries, all who ensure robust, quality videos are a part of their winning strategy. Here’s a look at some of the ways top industries utilize the medium to reach even greater heights.
Software Application
Expected to reach around $328.3 billion by 2032 (Precedence Research), the software application market is thriving, with apps available for almost every aspect of our lives. No matter the niche – health, gaming, social, hobbyist – integrating in-app video has proved mandatory for ensuring a smooth, user-friendly experience. When greeted with high-quality video, not only are new users welcomed in an engaging, human way, but their time using the app is made a whole lot easier too. Helping people retain 85% more information than they would via text instructions (Invisia), video tutorials allow people to start using the app quicker and answer pain points that would have cropped up otherwise.
Watch how we used animation to describe the features of HPE’s support software.
Internet Retail
With 2.4 billion e-commerce shoppers worldwide and a global revenue expected to reach $8.1 trillion by 2026, internet retail is growing from strength to strength. While product demos and advertisements have always been a vital part of the online shopping experience, new video methods such as livestreams and virtual fitting rooms have completely transformed the experience. Providing interactivity, fun and an authentic look at the products on offer, immersive video techniques have delighted shoppers and helped the industry soar. As social networking apps continue to integrate shopping sections into their platforms, it’s only natural to adopt the same visual format that engages users on social media.
Watch our social media project for e-commerce company, Nate.
Telehealth
Now used by 80% of patients (Rock Health), the digital health boom kickstarted by the pandemic shows no sign of slowing down. With support options ranging from health apps to web portals and video calls, patients have greatly benefitted from the level of comfort video provides. Trust is vital when it comes to our health, and video can help build it. Whether it’s the ability to break down how a treatment works in an accessible way, or the ability to soothe patients with non-graphic explainer animations that ease understanding, video has helped empower patients and made incorporating telehealth into their lives a breeze.
Watch our animation we produced for Telehealth company, TeleTracking.
If you would like to learn how video can be utilized within 2024’s leading industries, feel free to contact us at hello@synima.com.
