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    Virtual Production & Video

    The future is here! Virtual production is a cutting-edge technique that combines live-action filming with digital environments and effects in real time.
    Unlike traditional filmmaking, which relies heavily on physical sets and post-production editing, virtual production integrates advanced technologies to create immersive and dynamic visual experiences. Our visual production studio creative team collaborates with your brand to craft a compelling hook that will stop users in their tracks and establish a robust online presence. From Instagram and TikTok to LinkedIn, YouTube, commercials and branding, our comprehensive approach ensures that each video is meticulously crafted to meet the unique demands of the modern world.
    Virtual productions are just one example of how our proven video production services embrace the latest technology to breathe new life into your digital marketing campaigns with content that is fine-tuned for maximum engagement and shareability.

    Why Synima’s virtual production studio?

    At its core, virtual production leverages real-time rendering engines, motion capture, and virtual reality (VR) to blend physical and digital elements seamlessly.
    At Synima, we’ve always embraced the latest technology and are adept at producing top-class productions, having refined the process through years of experience. Our expertise as a virtual production company allows us to integrate these methods into new areas of the video production process, continually pushing the boundaries of what is possible. We are constantly looking to enhance various aspects of video shoots, from creating immersive virtual environments to using real-time rendering that informs creative decisions.
    Our virtual production studio team is on hand to help you understand the capabilities and benefits of this technology. We offer comprehensive guidance on how this approach can be integrated into existing workflows, ensuring a smooth transition and maximizing the technology’s impact.

    FAQs

    Anything you can think of! Usually our client’s utilize virtual production for presenter-led videos, commercials and explainer content. We will guide you through the production process to ensure the right medium is chosen for your brief.

    The timelines involved in virtual production can vary a lot. After analyzing your brief we will advise you on a realistic timeline and outline key milestones.

    Yes, of course! Generally, we offer 2-3 rounds of feedback per phase of the production.

    Yes you will! We liaise closely with your team to create the best outcome possible. We will frequently host feedback sessions and provide you with Vimeo review links where feedback can be made directly on the video.

    This depends entirely on the type of production. For example, a simple interview will normally have a 2-3 person crew. However, for larger productions the crew assigned can be 10 people or more.

    We film on a variety of cameras to suit the nature of the project, from Sony FX9 to Arri Alexa for a truly filmic look. We use gimbals and cranes to create movement in shots and have qualified drone pilots for aerial work.

    All of our projects are safely backed up to our servers daily and archived safely off-site in the long term. We keep your projects until you might want to revisit them in the future, for instance for a re-edit.

    We guide you through each production phase and provide you with 2-3 revisions at each stage.

    Every project is different, but broadly speaking the production process can be broken down into three phases.

    Pre production: We start by building your digital environments in Unreal Engine, creating style frames that define the virtual world. Scripts and storyboards are then technically mapped to ensure seamless interaction between live talent and the virtual environment.
    Production: We will then start the building and animating phase. We shoot within the virtual environment, capturing real-time lighting and reflections that integrate live actors with digital vistas. This results in a first draft rendering that demonstrates the scale and immersiveness of the virtual space we’ve designed for you.
    Post production: We then refine the digital-to-physical integration and master immersive soundscapes that match the environment’s depth. The final deliverable is in a high fidelity format, including specialized versions for immersive social media viewing.

    Needless to say, every video and animation is different so please check out our work and case studies here to learn more.

    You will have a dedicated Producer/Account manager and Creative Director who will be in direct contact with you throughout the production process. Often the editor themselves may attend meetings throughout the course of the project.

    Our sound designers will be briefed from the Creative Director and guided throughout the production. We will propose a selection of voice actors, giving you the choice of whom best fits your brand. We will supply music options that best fit the mood and tone of the video. You can also opt to have a music track composed if you prefer.

    Last Updated: April 13, 2026 at 2:14 pm