Our full production process: what you need to know

Producing a video for your company can seem like an overwhelming challenge – with lots to consider and a whole ensemble of parts to pull together, here’s all you need to know about the process. 

2024 has seen video remain a top strategy for companies who want to build deeper connections with customers and deliver quality content that speaks to them. Knowing just what type of video to create, however, along with what structure to go with and how to pull it all together can seem like a daunting set of tasks. There’s no need to worry – in this article, we’ll break it down step by step and give you tips on how to make every stage, and ultimately the final product, a success.  

1. The Brief  

Getting clear on your exact aims is the foundational step to ensuring the rest of your video production process is a breeze. What is it that you want to achieve with your video? Is it directed towards employees, returning customers or new ones? Do you want to engage, educate, emotionally connect, spread the word? Discussing creative marketing video ideas in your business or collaboratively with a service like ours is a great move before taking the next step.

Once you’ve whittled it down to the exact motive(s) and desired outcome, equally as important to include in your brief is how your video will tie in with your brand identity. With both in mind, you’ll be able to tailor your video to your audience, but in a format that’s true to who you are. If you’ve opted for animation, getting clear on your objectives will help you identify which style choice is optimal, but if you want some extra tips, you can refer to our animation style guide here. 

Here at Synima, we build a strong relationship with our clients at this stage and thoroughly discuss their values, mission and unique selling points first to inform every decision we make from that point on. With a true passion for making your message shine, nailing the brief allows us to craft a video that is as authentic to your aims as possible.  

2. Pre-Production 

Video production is a collaborative endeavor, there’s a lot of moving parts that require careful organization to maintain in sync. At this stage, it’s crucial to outline your plan – from breaking down your script to grab a list of all the resources you need, to creating a schedule and assessing shoot locations to prepare for any restrictions you may face. This step can often be time consuming and overwhelming – luckily, there’s a ton of new AI tools that can help speed the process up and limit errors. Filmustage is one example that can efficiently gather the number of costumes, actors and props you need as well as information on your chosen location such as whether you need copywrite clearance.  

As with any AI tool, a human eye is key to ensuring the results line up visually and narratively with the brief you outlined earlier.

3. Production  

Now it’s time to put your plan into action. Often spanning over multiple locations, the production phase needs to be tightly controlled and communicative to remain on top of things. We highly recommend partnering with a video production company like Synima to make the process as smooth as possible – with over 20 years of experience and offices worldwide, our talented crew have extensive knowledge and only the best quality equipment to bring your vision to life. Despite detailed planning, the production phase can often be interrupted by unforeseen events, so having a well-versed team who know how to quickly adapt and remain productive is incredibly beneficial. 

4. Post–Production  

Back at the studio, the post-production phase involves editing all your footage together into a cohesive whole. Tasks include balancing the audio levels, color grading, adding special effects and stitching shots from your different shoot locations or cameras together into a narrative structure. Editors rely on storyboards and notes to piece this together, so the clearer your planning materials are, the easier and more cohesive the editing process will be. 

While it’s tempting to go all out and include lots of dazzling transitions, stunning filters and booming special effects, it’s important to review every decision that’s made to see if it aligns with your message, brand identity and goals. Maintaining clarity is crucial not only for comprehending your piece but for stretching out it’s usability – with clear, striking shots, you can go on to reuse your video for shorter social media posts, billboards and pictures on your website. 

5. The Finished Product 

With everything wrapped up and reviewed, it’s time to distribute your video! Having planned for where you want your video to be posted, the final product is set to excel on whatever platform or channel you upload it to. When you start the production process with flexibility in mind, you can reshuffle your video and create different versions of it for maximum output.  

Our video production service here at Synima has expertise over the entire pipeline – having worked on countless projects, we know how to craft excellence at every stage and combine the best talent. At every step, we ensure that the decisions we make align with your message and add up into a robust, exceptional corporate video that speaks with audiences and delivers on your exact aims. We’re more than a video production company, we’re your trusted media partner, dedicated to delivering content that allows your message to shine. 

If you’re looking to craft engaging corporate videos and need an experienced video production company to partner up with, feel free to contact us at [email protected]