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    Create magic with our product video production for marketing

    As a leading professional video production service, we know how hard bringing new products to the market is. We specialize in product marketing videos that excite and engage your audience in a way that will do your efforts justice.
    We do not settle for mediocrity, and we take the results of any product video we make as personally as our clients. We believe that behind every product there is a story to tell, and a problem to solve. These messages are key in moving prospective customers down the sales funnel and we understand the value in homing these with skill and precision. We transform product marketing efforts into not just memorable experiences, but visually compelling communication tools that you can hang your hat on.

    Why Synima for product videos?

    We’ve earned a stellar reputation by consistently delivering high-quality product marketing videos that make a significant impact.
    Our product video production team excels in creating captivating videos that align with the key objectives when bringing a new product to market. Our previous work honed over 20 years, goes some way to demonstrate our capability to bring product campaigns to life, making sure that your objectives are prioritised and catered for as we do so. We combine cutting-edge technology with traditional craftsmanship to produce videos that are not only visually stunning but leave a lasting imprint on the viewer.
    We have garnered a loyal clientele and numerous accolades over the years. Partnering with Synima ensures that your product marketing videos will stand out and accomplish their intended purpose. Our expertise, dedication, and infrastructure make us the top choice for businesses seeking exceptional product marketing content and visuals.

    FAQs

    Not at all! We produce a wide range of videos including brand videos and commercial campaigns to live streaming and internal comms. Using over two decades worth of experience, we will bring the perfect blend of technical know-how and creative ideation to bring your content to life.

    The video production process can be different for each project. Our team will advise on an achievable timeline based on your brief and objectives.

    Per phase of the production process, we offer 2-3 feedback rounds.

    We will host feedback sessions at every stage of production alongside providing review links where you and your team can leave comments directly on the video.

    The size of the crew we employee will always be dependent on the scope of the video. A simple project can have a crew of around three people whereas a complex shoot can have over 10 team members involved. We will always ensure crew size is cost efficient and necessary.

    We film our product marketing videos on a variety of cameras to ensure the intended tone of the project is captured. This includes anything from a Sony FX9 to an Arri Alexa. In order to keep movement dynamic and smooth, we can use gimbals, cranes and drones to achieve certain shots.

    All of our projects are safely backed up to our servers daily and archived safely off-site in the long term. We keep your projects until you might want to revisit them in the future, for instance for a re-edit.

    We guide you through each production phase and provide you with 2-3 revisions at each stage.

    Every project is different, but broadly speaking the production process can be broken down into three phases.
    Pre-production
    It all starts with a kick off meeting, building out the brief and working with you to make sure your messaging is understood. We then develop a creative concept with style frames; explaining visually and verbally what we have in mind for the production. Next is the scripting phase, where we craft your messaging into a compelling narrative. Finally, storyboarding is used to show exactly what we propose to be created.
    Production
    Production commences once all revisions have been made to the storyboard, we will then start the building and animating phase. Depending on the style we often have a team working collaboratively here to enhance efficiencies. The culmination of this phase is a first draft video with a guide voice-over and sound effects.
    Post-production
    Once the video is near completion we will master a final voice-over and add sound effects. The video will be sent in the required format, along with any subtitles or social edits if requested. Of course, every video and animation is different so please check out our work and case studies here to learn more.

    For product demo videos you will have a dedicated Producer/Account Manager and Creative Director who will be in direct contact with you throughout the production process. Often the editor themselves may attend meetings throughout the course of the project.

    Synima sound designers focus on high quality, crisp audio that highlights your products unique features. We offer a selection of energetic voice talent and punchy music tracks designed to drive conversions. Or, alternatively, we can compose a custom piece to match your products energy.

    Last Updated: April 13, 2026 at 1:25 pm