Create magic with our product video production for marketing

The video production process can be different for each project. Our team will advise on an achievable timeline based on your brief and objectives.

Per phase of the production process, we offer 2-3 feedback rounds.

We will host feedback sessions at every stage of production alongside providing review links where you and your team can leave comments directly on the video.

The size of the crew we employee will always be dependent on the scope of the video. A simple project can have a crew of around three people whereas a complex shoot can have over 10 team members involved. We will always ensure crew size is cost efficient and necessary.

We film our product marketing videos on a variety of cameras to ensure the intended tone of the project is captured. This includes anything from a Sony FX9 to an Arri Alexa. In order to keep movement dynamic and smooth, we can use gimbals, cranes and drones to achieve certain shots.

All of our projects are safely backed up to our servers daily and archived safely off-site in the long term. We keep your projects until you might want to revisit them in the future, for instance for a re-edit.

We guide you through each production phase and provide you with 2-3 revisions at each stage.

Every project is different, but broadly speaking the production process can be broken down into three phases.
Pre-production
It all starts with a kick off meeting, building out the brief and working with you to make sure your messaging is understood. We then develop a creative concept with style frames; explaining visually and verbally what we have in mind for the production. Next is the scripting phase, where we craft your messaging into a compelling narrative. Finally, storyboarding is used to show exactly what we propose to be created.
Production
Production commences once all revisions have been made to the storyboard, we will then start the building and animating phase. Depending on the style we often have a team working collaboratively here to enhance efficiencies. The culmination of this phase is a first draft video with a guide voice-over and sound effects.
Post-production
Once the video is near completion we will master a final voice-over and add sound effects. The video will be sent in the required format, along with any subtitles or social edits if requested. Of course, every video and animation is different so please check out our work and case studies here to learn more.

For product demo videos you will have a dedicated Producer/Account Manager and Creative Director who will be in direct contact with you throughout the production process. Often the editor themselves may attend meetings throughout the course of the project.

Synima sound designers focus on high quality, crisp audio that highlights your products unique features. We offer a selection of energetic voice talent and punchy music tracks designed to drive conversions. Or, alternatively, we can compose a custom piece to match your products energy.