Technology / Video

HPE TCO

HPE, the world-leading enterprise IT company, approached Synima to create a video that could communicate the need for a budget-friendly, scalable data storage system. Businesses are producing ever more data in the course of their activities and storing it is becoming a major cost concern. HPE wanted a video that presented LTO tape as the solution in a way that was fun and engaging, with a warm presenting figure to guide viewers towards the solution. The viewer would walk away thinking about the importance of LTO tape, and how cost effective it is in the long run.

HPE wanted a video that presented LTO tape as the solution in a way that was fun and engaging