Make no mistake, marketing your brand and services is hard, but rest assured, it can be made easier! If you know what works in video promotion, you can take your brand marketing to the next level.
Transforming your marketing strategy and driving audience engagement is as simple as crafting stellar corporate video ideas that deliver right on your aims.
87% of marketers claim that video has directly increased sales (Vidico), and 90% state that video has helped them to increase brand awareness (Wyzowl)
We’ve worked with organizations looking to transform their comms for over 20 years and have learnt that quality corporate videos are a must.
Best Corporate Video Examples – What Are They?
Here at Synima, we know that video’s limitless potential can make nailing down a solid starting point seem tough. So, we’ve looked at our past client work and assembled a list of 10 timeless, robust, and market-tested video creation ideas that we know will work when used well. These, whether used independently or in conjunction, should help you completely revolutionize your marketing.
We’ve done this all before, so don’t hesitate to reach out if you need us to support you with this process and produce engaging corporate videos which pack a punch!
In this article, we’ll discuss how these corporate video ideas can help you to:
• Build connection: Emotional and authentic, video gets right to the heart of your message and helps build closer customer relationships.
• Increase engagement: Grabbing attention quickly and sustaining it is a key benefit of video’s dynamic nature.
• Remain flexible: Catering to each niche aspect of your online presence, from social media to recruitment, can be made much easier through video’s ability to adapt.
• Shape understanding: A multisensory combination of visual storytelling and concise narration make any topic a breeze to understand.
1. Brand Awareness – Storytelling & Mission Videos
Crafting a solid, recognizable and emotive corporate brand video is foundational to the process of building trust and loyalty with potential customers. These videos utilize the power of storytelling to develop a genuine connection with viewers, and allow the visual narrative to lead the way, seamlessly interweaving your company’s beginnings, current brand identity and future aims into one easy-to-follow story.
By investing in an all-encompassing brand storytelling video that makes use of captivating, creative visuals, you can solidify your business’ journey and connect with a modern customer base that is increasingly favoring tight-knit, tailored brand relations: customers who want to know at a deeper level if your business is a right match to them.
2. Customer Testimonial & Case Study Videos
At Synima, we believe customer advocacy is vital, and if you want to position yourself as a reputable company, then you must start incorporating case studies and customer testimonials into your video marketing strategy.
While there are countless avenues that the customer testimonial video production process can go down, the most successful testimonial structure to shape your video around is undoubtedly, in our opinion, a narrative-driven, live-action one. Directly viewing real-world results from a customer through live action will generate more trust than written reviews, which can only promise what live-action can otherwise prove, and the narrative elements will help ground the company video review as fact.
3. Company Culture: Employee & Recruitment Videos
Equally as important as connecting with customers is connecting with your employees. Whether that’s by keeping productivity high with robust, comprehensive employee engagement videos that empower employees to work independently, or by levelling up your recruitment strategy with stellar employee testimonial and company culture videos that promote familiarity from the get go – cutting through the noise to attract new employees and top talent is vital. A video production service like ours has deep expertise in learning and communication video development.
Day-in-the-Life Series
This relaxed style of storytelling makes for a great corporate video recruitment strategy, allowing you to dispel any uncertainty an applicant may have by providing them with a more accurate insight into your workplace. At Synima, we know that flexibility is key, and what’s particularly great about producing a day-in-the-life series is its ability to double up as a customer marketing campaign – allowing customers to connect with your business in a professional and welcoming manner. With this type of corporate video production, you not only inform the viewer on what to expect in a particular role, but you could also give valuable insight into the personal life of your employees; promoting your company’s ethos and the people which make your brand tick.
4. Product Demonstrations
One of the more frequently commissioned corporate video ideas – product videos are necessary to building greater brand awareness. At Synima, however, we believe that they can be further revolutionized through a narrative structure. A product explainer video that journeys through a customer’s problem to its eventual solution, for example, grounds your demonstration and makes the benefits tangible, showcasing how your product integrates seamlessly into the everyday lives of your customers.
When it comes to selling to other businesses, a B2B product demo video helps to wrap up otherwise complicated topics into a simple, easy-to-understand reference that respects the time of your clients. Whether you want to create a single feature explanation video or comprehensively explain the entirety of your product or services, video can help you break down any level of complexity.
5. Explainer & How-To Videos
With innovations in technology like AI changing the face of multiple industries, companies are increasingly needing to produce educational resources that help customers keep up to date.
While there are multiple types of explainer videos – from stress-free how-to animations, to educational videos that feature an industry expert guiding the topic along, they all benefit from video’s ability to abstract topics into smaller, easier-to-tackle bites. Our collaboration with Adder Technology is a great example of how an explainer video can take a complex, technical subject and turn it into a simplified tutorial that’s interesting to both professionals and lay audiences alike.
6. Behind-the-Scenes and Process Videos
Transparency is what allows the relationship with your customers and clients to stay strong – so make sure to introduce authentic video content like behind-the-scenes footage and process videos into your content marketing strategy.
We know that getting our clients acquainted with the process of video production allows them to have confidence in our operations, and introducing your clients and customers to the high-quality effort that goes on behind your business will increase familiarity and connection, too. Unsure as to whether your operations are too lengthy or large-scale to film? Don’t be – a process video can tackle it all, whether that’s by stitching together multiple shots into a cohesive whole or by producing a time-lapse video that captures the grandiosity of your production process.
7. Event Promo & Recap Videos
Corporate event videos make for an exciting opportunity to drive anticipation and boost attendance. Don’t think that you’re limited to a linear structure, however – an event recap should be fun, punchy and a collage of all the key moments. Recreating that buzzing atmosphere through dazzling promotional highlights filmed from a range of camera angles is not only essential for building hype, but this video format is closer to how past attendees will remember your company event, anyway!
Incorporating video on event landing pages can boost conversion rates by up to 80%.(Vidyard)
8. Unboxing & Reveal Videos
As impromptu, user-made content continues to compete against professional product release videos, knowing how to make unboxing videos that drive product anticipation can seem tough, but it needn’t be. Whether you opt for a user-made, authentic customer reaction video or a high-production one that truly lets your product shine, we’re confident that video is the perfect tool to entice viewers with.
Reveals with multiple exciting talking points, like tech gadgets, for example, can steadily reveal new features in a fresh and dynamic way through the medium’s narrative ability, while exclusive service launches can tease just the right amount of information to get people invested.
9. Marketing Videos: Myth-Busting & Industry Insights
This type of thought-provoking video content allows you to position yourself as an industry expert – which is especially effective when paired with voice overs from experienced employees detailing their knowledge.
Fact vs. Myth
A simple yet incredibly successful industry insight video format that we here at Synima suggest is a ‘fact vs myth video’. Debunking myths and resolving common misconceptions within your industry in this bite-sized, accessible manner is a great way to capture attention and spark intrigue – quickly establishing yourself as a reputable source and a brand people can trust.
10. Social Media Teasers
Video clips generate 12% more shares than text and images combined (SmallBizTrends)
Social media engagement is huge – opting for a striking, anticipation-building video gives you the opportunity to create exciting, engaging, and potentially viral content. When brainstorming your next product launch idea, however, always have flexibility in mind. A reusable, longer base that can be edited into different types of short-form video content ensures that you cater to each platform’s ideal upload lengths whilst maintaining cohesiveness across your online presence.
Final thoughts: A Video Strategy for the Future
A key strategy for distributing video content is ensuring that each one of your videos is flexible, future-proof and supports a cohesive brand image – aspects that all of these corporate promotional ideas achieve when implemented into your marketing campaign. At Synima, we’re always keeping a keen eye on the latest trends and are excited to see how they, along with emerging video technologies like AI, photogrammetry, and AR, will continue to shape the face of the industry. Our commitment to our clients means that we will continue to support them every step of the way.
If you would like to learn more about these trends and other robust corporate video ideas that will help transform your latest video project, then feel free to get in touch with our London company studio.
As a journalist specialising in video content, Emily possesses expertise across all facets of the industry, from emerging trends to innovative communication strategies that empower brands to effectively tell their stories.