Industry / Service

Honeywell VR500

Honeywell, a global leader in manufacturing across many industries, asked Synima to showcase a state-of-the-art solution to ensuring safety at height while climbing. The VR500 fall arrester is a small, but life-saving, part of a climber’s kit. The challenge for Synima was to communicate the outsized importance of a small, functional device in a way that would engage audiences and stay in the mind once the video was over.

The challenge for Synima was to communicate the outsized importance of a small, functional device in a way that would engage audiences


In order to reach a wide audience, they decided to simplify the techy stuff and bring it to life with some dazzling visuals.