Tchnology / Animation

HPE, 100 Million

HPE approached Synima with a project for which they already had some previous creative work. They had an image of two figures on a rock looking at an incredible starscape. This striking visual was the basis of a campaign to raise awareness of an aging data storage technology that was enjoying an unlikely renaissance in the modern business world – LTO tape. The stars in the sky represented the data being generated by businesses and HPE wanted to tell the story of the technology’s history through the figures journey to the rock.


HPE wanted to tell the story of the technology’s history through the figures journey to the rock.