FDI is the World Dental Federation, dedicated to promoting the health of teeth across the globe. When the FDI wanted to create a promotional video to raise awareness of dental health, they asked the team at Synima – who all brush twice daily – to help out. The video would promote World Oral Health day 2021 and would need to be colourful and fun visually to complement the serious message.
Synima wanted to deliver a video with real character so we proposed a stop motion animation comprising paper cut outs and real life objects. We created an engaging script from a list of key messages supplied by the client and set about designing the cut outs and props we would use to create the video. The entire production was storyboarded with full colour graphics and approved by the client before we began animating.
Stop motion animating is always time consuming but the effect is worth it. Images have a homegrown aesthetic that grabs the attention and transports us back to childhood when this method of animation was used in many of our favourite TV shows. We created all our paper cut outs and put them on bright backgrounds for a lively contrast. Real life objects were introduced and animated around the paper cutouts to give the visuals extra character and depth. We even got a bit messy by using toothpaste as a writing tool.
The resulting video is big, bold, lots of fun and a great showcase for Synima’s stop motion animation skills. The FDI used it across their marketing in advance of World Oral Health day, including putting it on YouTube where it’s had thousands of views. They were so happy with the resulting video that they asked Synima to make the video for 2022’s World Oral Health day!
