Why “Good Enough” Isn’t Enough for Live Events
A live event video production company are the eyes and ears for all who cannot attend your event, and they can either capture the buzz, or let a viewership of potentially millions slowly fizzle out due to technical difficulties, lack of momentous shots, or poor-quality gear. For in person attendees, event video services can either work smoothly, or become a cumbersome distraction, weighing the event down.
So, what do professional event videography services offer?
• Both thorough strategizing and the ability to embrace unpredictability.
• Repurposing of event footage into other mediums, extracting its full potential.
• Storytelling that resonates with audiences.
• Use of advanced technology and camera techniques that elevate footage.
This article will go into greater depth about the benefits of expert live event video services, but if you’re searching for a company who incorporate the tips in this article and deliver expert, tailored event packages, look no further – we’ve got you covered.
Event video specialists will plan with your audience, objectives and venue in mind.
Event Production Starts with Strategy
Pre-event planning strategies are more than a technical rehearsal, instead, event video specialists will plan with your audience, objectives and venue in mind.
Setting Live Stream Objectives and KPIs
With clear event goals in mind, your event video partner will be able to select the most apt technology and workflow whilst more accurately measuring the success of your event. The KPI’s relevant to you will differ based on your aims: a shopping stream, for example, would look to purchase numbers, whereas a corporate training event would defer to unique views. In general, however, we recommend tracking the following:
• Peak viewership: This can highlight potential reasons for audience drop-off.
• Average view duration: Helps identify how long interest was held.
• Social media sentiment: Honest, specific feedback through keyword search.
When not delivered live, audiences expect content within hours – that’s why we at Synima utilize cloud-based worklows, an addition that allows our teams across the globe to work collaboratively on a project in real time to get it filmed, edited and finalized fast.
Understanding the Audience and Venue
Corporate event coverage experts have an audience-first approach. While at-home viewers should feel amongst the action, in-person attendees shouldn’t feel encumbered by cameras. What device people are most likely to use, the reason they are watching, if your speaker will interact with a live chat, all these variables have an impact on the tech used.
When collaborating with ivisit to film the Times Square FATAL FURY activation, we couldn’t take a traditional approach. Ditching the typical shot list to tick against, we instead gave each member of our 3-person crew a recording device to record any moment as it spontaneously arose, a decision that captured the event’s spur-of-the-moment, electric atmosphere.
Aligning Video with Event Goals
• Creating an engaging script that can be chopped into soundbites.
• Camera set-ups that gel with the event venue and capture what’s needed for repurposing.
If you’re clear on your goals, you’ll naturally follow best practices when hiring a production company, because you’ll be specific in your questions, know what skills to look for, and partner with a company that can deliver a one-stop-solution tailored for you.
One quality top live event film production companies all share is the ability to work around the unexpected.
What If Something Goes Wrong? (Spoiler: It Will)
One quality top live event film production companies all share is the ability to work around the unexpected. To ensure a great, unforgettable experience for all, you need a production crew that can both plan extensively and make on-the-fly adjustments.
Handling challenges in event film production can look like:
• Capturing key moments across multiple locations simultaneously
• Managing unpredictable lighting and sound conditions on the fly
• Editing and turning around content in near real-time for same-day releases
• Ensuring brand consistency across all filmed elements, even in fast-paced environments
The need for real-time problem solving can be mitigated by planning meticulously – but if problems arise, and they more than likely will, you need a team that can troubleshoot, fix and continue on as smoothly as possible.
Post-Production: Create Event Videos That Last
Our series of micro-documentaries created for FATAL FURY reveals an evolution in event storytelling. Rather than building one comprehensive piece, expert live event teams focus on maximizing resources. Here, we’ll discuss planning strategies and post-production techniques for event videos that extend their shelf life:
Next Event Hype: Highlight Reels and Snippets
Format Optimization for Multiple Platforms
• Behind-the-scenes social media clips that foster connection.
• Highlight reels with a buzz – great for building hype on TikTok.
• Logistical perspectives for educational LinkedIn content.
• Event recaps for internal comms.
Communication, Trust, and Accountability
Wrap-Up – How to Vet the Right Event Video Production Agency
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Marketing Executive at Synima