Introduction: The Need for AI in Corporate Video Production
With more online content out there than ever before, and with an increasing demand for higher-quality, and more frequent uploads, the video production process is shifting at lighting pace. Luckily, AI is moving just as fast.
If you want to keep up with customer expectations, save on time and resources, and create video content that’s completely personalized, then utilizing AI software is the most optimal way to go. With many caveats to consider and so many tools at your disposal, integrating this new tech can seem overwhelming, but it doesn’t have to be!
In this guide to the role of AI in creative excellence for corporate marketing, we’ll demonstrate the best way to combine AI and video production to create engaging video content. Of course, if you want the benefits without the learning curve, our services here at Synima already include an AI service for video or animation production, so feel free to send us a message!
What Does AI-Generated Video Bring to Corporate Production?
Whether you want to craft social media content, promotional footage or training videos, an AI-driven workflow can drive efficiency across the board. Automation tools can help you from the very beginning of the process – like giving you insights on how best to produce personalized corporate video content, to the very end – where it can be used to enhance your video with special effects, color grading, and compositing.
Embracing the trend of AI corporate video production entails spending less time on tedious tasks so that you can focus on what’s more important.
Why Use AI to generate videos for Your Corporate Marketing Campaigns?
Why use AI for your corporate marketing videos? It ultimately boils down to more efficiency, further personalization and being ahead of the curve with innovative ideas that will soon become the new standard for video.
Videos tailored to each individual have a 4.5x higher click-through rate (Planable.io)
It’s important to utilize audience segmentation and create personalized video content that speaks to each customer, which is something AI algorithms can analyze effortlessly.
On the production side of things, AI benefits your workflow by handling common tasks and getting your ideas out there quicker. Fixing oversights and amending unforeseen events can be done by the tech, too. While it’s important not to rely on AI completely, knowing that you can quickly generate a wider version of a tight shot or a fresh voice line from a bad take is a huge relief.
Still struggling to wrap your head around AI for corporate marketing? Let us guide you.
AI Video Production for Corporate Marketing Means Choosing Tools
We believe selecting the “best AI video tools” largely depends on your business’s needs. The AI features that’ll benefit your marketing strategy will differ depending on the size of your business, your target audience, and what you do and do not have access to. If you don’t have a recording studio for example, focusing solely on how to blend AI voiceovers naturally into your videos will do more for your productivity goals than trying to balance many AI video editing tools that are unfamiliar and often very stylistically different.
In this section, we’ll dive into tasks such as video editing, generation, and marketing – providing you with our top picks for which AI tools to use to truly optimize your video marketing strategy.
AI Video Generation
One of the best AI software for corporate use is Synthesia, an AI text-to-video software that allows you to make an avatar of yourself or your employees. If someone’s too busy to film, and you have a lot of educational or new video content you need to get out there, utilizing this tech can be a great option.
Fliki is another great video generator that offers a clear workflow, supporting you with a variety of tasks from script generation to AI voice overs. Unless the AI you use to generate a video is commercially safe, we do not recommend using it for final deliverables. Quickly visualizing an idea or drafting out your storyboard, however, is a brilliant way to use generative tech, giving you insights early on as to whether an idea works or not.
AI Video Editing
With AI, you can automate various aspects of video editing, from coloring, to compositing, to special effects – the latter of which Runway ML specializes in. This AI model allows you to enhance video with generative visual effects, so there’s no need to worry about capturing a specific weather event, for example – Runway can seamlessly add it in!
An AI video editor is a fantastic tool to have, but you can take it even further with AI marketing. Adobe Sensei’s AI algorithms, for example, can analyze customer data and deliver unique insights that you can utilize to edit the video and create personalized content for each individual.
Finding the best AI video generator for you is the first step, but truly leveraging the benefits of AI video is what takes work. If you want further advice, we here at Synima have experience using all of the above technologies for our clients, so feel free to get in touch!
Step-by-Step Process: How to Leverage AI Generators in Video Production
Once you’ve decided which image and video AI tools are right for you, you can now start incorporating them into your production pipeline. However, we at Synima stress the importance of seeing the following AI video production steps as a collaborative effort. Your unique voice is important, and seeing AI as a tool will allow it to shine through.
The first step of any video creation workflow is the plan. At this stage, you can collaborate with AI to help you draft out your concept. Using a text-to-image generator at the brainstorming stage, for example, gets those fresh ideas which are buzzing about your creative team into a visual format quicker, granting a spontaneous back and forth.
You can utilize AI for scriptwriting, too, whether that’s by helping you see if your story reads well when laid out, or by providing you with some editorial insights. Script breakdowns are often very tedious – thankfully, AI can help you out, automating the list of props, locations and equipment you’ll need!
When it comes to editing, AI post-production tools can be of assistance almost universally, from sound design to special effects. While it can be tempting to let AI do all the work, only you can truly understand the purpose of your video – if that color scheme actually matches your intended mood, or whether that scene transition captures the level of intensity you need. It’s the human, nuanced details that make your brand recognizable, so view AI as a tool that helps you bring those details to life.
Role of AI in Future Content Creation: Trends to Watch
The two biggest trends in corporate video production that we here at Synima are most excited for are AI-enhanced interactive videos and AI-driven AR.
The former future video trend, AI-enhanced interactive videos for corporate training and marketing, can help with engaging employees and audiences alike. Trainees that study with an AI-driven interactive storyline can act out a given scenario, like how to use a new tool safely, before doing so in real life. Marketing can too benefit from this non-linear approach, as AI algorithms can generate a more tailored product recommendation based on a customer’s actions.
AR environments are also being invigorated by AI, such as virtual shopping rooms that focus on products that are more relevant to each customer. AI advancements are increasing accessibility within augmented reality, too. With the ability to interpret sign language in real time and the option to cater to mobility and sensory needs through customized UI and motion controls, AI video experiences can strive to be inclusive of your entire audience base.
These future trends in AI video output mark an exciting opportunity to make more interactive, tailored and accessible content, and we’re keen to keep on top of it all and find inventive ways to incorporate them into our own production pipeline.
Common Pitfalls to Avoid When Using AI Tools in Corporate Video: Understanding AI Limits
Our advice is to refrain from making all of your (commercially safe) video clips AI based – they work great as b-roll footage, but handing over all of your creative control to AI will lack the human touch needed to create truly relevant, emotive and personalized content. There are many challenges in AI-driven video production, and these will not disappear even as it continues to upgrade in quality.
Traditional video is undoubtably still a necessity. If you’re strapped for time, using an AI avatar can be a real help, but using them for every video, especially expert talks and within the workplace, will dimmish your credibility, and break down that all important sense of team morale and connection between employees.
Balancing AI and creativity will be another big challenge, but if you’re avoiding over-automation by using AI as a tool to edit video and enhance your projects instead of allowing it to take the wheel, then you’ll hit that collaborative sweet spot. High-quality video needs human intent, and the power to create unique video content that resonates and captivates audiences will remain in the hands of creatives. We have a global team ready to produce commercial-quality video and animation productions; feel free to view our work.
Conclusion: Why AI is the Future of Corporate Video Production and Content Marketing
Future-proofing your corporate strategy through AI-powered video is an excellent idea. With AI video production’s future trends shaping the industry as we know it, and AI’s role in corporate video success taking center stage, we know that AI video production for corporate marketing is ripe with opportunity, and we’re excited to see how fusing video with AI will further innovate the field.
If you’re looking into how to integrate AI into your workflow or want to partner with a Global production company that’s at the forefront of doing so, we’d love to hear from you at our London studio!
As a journalist specialising in video content, Emily possesses expertise across all facets of the industry, from emerging trends to innovative communication strategies that empower brands to effectively tell their stories.