This project highlights how our New York-based production house solves complex communication needs. Filmed on location in just one day, Synima’s New York team crafted every detail—from the set and props to wardrobe and casting—to bring the playful “waiting room” concept to life. This whimsical space, existing outside time, cleverly highlights Zerto’s faster service offering, poking fun at competitors and cementing themseleves as the go-to data recovery brand.