Case Study / Technology / Commercial / Video
Systematic
The gap between a digital interface and active field operations can be hard to visualize. Our solution? Split the screen, connect the narrative. When Danish defense firm Systematic approached us with this challenge, Synima devised an elegant solution that brought both worlds together seamlessly.
“I wanted an idea that shows not only how great their product is, but also the direct impact they have on real-life defense scenarios. That’s where the split screen came from.” Producer Rachel Wan explains.
The team leveraged virtual production technology to efficiently capture multiple environments in a single day – from high-tech command centers to field operations. The approach allowed us to visually connect Systematic’s software product with the tactical decisions it enables, creating a more compelling narrative than either element could tell alone.
“I wanted an idea that shows not only how great their product is, but also the direct impact they have on real-life defense scenarios. That’s where the split screen came from.” Producer Rachel Wan explains.
The team leveraged virtual production technology to efficiently capture multiple environments in a single day – from high-tech command centers to field operations. The approach allowed us to visually connect Systematic’s software product with the tactical decisions it enables, creating a more compelling narrative than either element could tell alone.
