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    AI video glossary

    Copyright and IP ownership

    Also known as IP rights, copyright ownership

    The rights associated with creative material, including who may use, adapt or distribute it. In AI-assisted production, supplied assets, music, generated elements and the finished film may each raise different ownership or licensing questions.

    In practice

    A contract may need to address the rights in supplied footage, music and the finished film separately.

    Published: October 1, 2026 at 2:29 pm