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    AI video glossary

    AI agent

    Also known as Agentic AI

    An AI system that can take steps towards a goal, such as finding information, using a tool or checking its own work, with rules about what it may do.

    In practice

    An agent might gather approved brand assets and assemble a first production brief for a human producer to review.

    Published: October 1, 2026 at 2:29 pm