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Connected Security Strategy

Synima was asked to create a dynamic trailer for the launch of a flagship Connected Security Strategy for M&S. The film was meticulously scripted to visually demonstrate each part of the strategy before launching into production.

Several locations were featured following the journey of a criminal as a command centre watched on, while blended animation illustrated the industry-leading surveillance technology being used to cut crime across the business.

M&S entrusted Synima’s creative producers to come up with an engaging, non-corporate concept that excited hundreds of new people to apply to join M&S Security following the film’s launch.