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Willis Towers Watson

Diversified Growth Funds

This animation was produced for Willis Towers Watson to showcase their hand-picked investment portfolio and solution to low-performing diversified growth funds. Synima worked closely with Willis Towers Watson to develop an animation style in line with their established brand identity. Using the analogy of a healthy meal, we created an understandable explanation of how Willis Towers form rewarding investment portfolios for their clients. We begin by seeing an unhealthy, microwavable meal not quite living up to the customer’s expectations. We then show how Willis Towers travel the globe to find the best ingredients to produce a healthy, home-cooked alternative. We used a mixture of 2D and 3D animation to bring the story to life with a clear and approachable voice-over and music track.

A GOLD AWARD WINNER in the Muse Creative Awards 2020.