“Everyone can get cancer but not everyone has the same access to cancer care.”
This year we worked closely with the UICC on their 2024 World Cancer Day campaign focused around bridging the care gap to ensure everyone gets equal access to cancer care and support.
From conception, we collaborated with UICC to craft messaging which was emotive, impactful and with a world-wide appeal.
Filmed globally across Southeast Asia, South Africa and the United States, the film centers around three cancer activists and their message.
It was an honor to be involved in such an important campaign and we couldn’t be prouder to represent the voices of those working towards change. #Closethecaregap