In response to the need for a powerful visual metaphor to convey the destructive nature of ransomware, HPE collaborated with Synima’s London production team. The resulting creative featured ink spreading through water, symbolizing the insidious infiltration of ransomware, and an ‘ice’ LTO tape culminating in a dramatic explosion.
The studio shoot day was a thrilling experience, complete with an explosives expert and a Phantom Flex camera capturing the action at 1000 fps. Client feedback was resoundingly positive, describing the video as “amazing” and noting the immersive impact that nearly leaves viewers breathless. This project showcased the synergy of creative vision and technical expertise in delivering a compelling narrative on the devastating effects of ransomware.
A PLATINUM & amp; GOLD AWARD WINNER, Muse Creative Awards 2020.