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The European Commission required an educational resource to inform EU citizens how to obtain and use the European Health Insurance Card (EHIC) which covers medical treatment while travelling in Europe, for health emergencies, pregnancy and pre-existing conditions. Synima’s Europe production team created a video using hand-drawn characters on Post-it notes as they travelled across a pinboard. These were accompanied with moving images of real people, creating a happy and fun feel.

The campaign proved to be a big success, achieving over 100,000 views on social media platforms.