Financial consultants bFinance conducted market research with over 400 asset managers. Synima were commissioned to bring the results of this research to life, through a bespoke animation.

To convey the statistical information in an engaging way, we came up with a story. At its centre is a character who we follow as he travels through a financial landscape, steering around various challenges and opportunities along the way. The original sound design and visuals were bought together to deliver a compelling, animated film.