Tchnology / Animation

HPE, Post Warranty

When HPE needed a video to warn their customers about the limitations of support after hardware warranties expire, and promote their post-warranty support services, they turned to their regular collaborators at Synima. The brief was for a one and a half minute, animated video that needed to communicate the message without falling into the trap of negativity. HPE wanted to use a character to tell this story to give it a human face and promote viewer engagement.


The brief was for a one and a half minute, animated video that needed to communicate the message without falling into the trap of negativity.